Senior Manager, Ecommerce Channel & Shopper Marketing

Who we arePernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT Vodka, Jameson Irish Whiskey, Malibu, Kahlúa Liqueur, Beefeater Gin, and Avión Tequila, as well as many more superior wines and exquisite champagnes!Working at Pernod Ricard is all about igniting conviviality in that all that we do. Derived from the French word, convivialité …it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making a new friend every day, and realizing our potential as people and as a business!The salary range for this role, based in New York is $127,900 to $175,000, range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.Position SummaryWe seek a collaborative and innovative leader to 1) drive omni-shopper growth strategy, programming and execution within the Grocery, Mass, Club Channel/Shopper Marketing team at PRUSA which is responsible for supporting Kroger, ABSCO, Meijer, Walmart, Target, Costco and Sam’s Club as well as supporting the TAG Brands (Absolut, Kahlua, Malibu, Avion, Altos, Del Maguey, Malfy 47, Beefeater, Seagrams, and Italicus), and 2) help to establish and wire ways of working to deliver maximum business impact. This is a role that requires collaboration across cross-functional partners to bring programming to life across all shopper touchpoints. The Channel & Shopper Marketing Manager is a key thought partner and will report into the Channel & Shopper Marketing Senior Director for Grocery, Club & Mass + the TAG portfolio of brands.Major Responsibilities / AccountabilitiesResponsible for providing eCommerce shopper and channel insights and expertise to the Brand and Field for incorporation at critical points of program planning and execution. Key communicator of national programs and priorities to the Field for execution in collaboration with Channel/Shopper team. Core responsibilities for the following:Channel Strategy & Plan Development:Identifying, utilizing, consolidating, and distributing shopper and channel insights for the eCommerce channel across the customers we support, including data and analytics insights, channel purchase triggers, channel execution standards, and priorities.Developing and utilizing channel insights and implications in channel plans and program briefing process.Supports Senior Director in the development of a Formal Strategy for their sub-Channel.Familiar with Customer strategy to determine how eCommerce Insights can support that Customer’s Strategy.Partner with Channel/Shopper team to develop eCommerce strategies that bring to life Media to Shelf programs and innovation launches across eCommerce touchpoints optimizing programs to ensure omni-channel effectiveness and execution.Serve as the eCommerce thought-leader to Grocery/Mass/Club customers as well as to the TAG brands.Collaborate with Channel/Shopper team to develop Playbooks for the eCommerce channel, laying the foundation for Brand x Customer strategies.Design an approach to measuring success with a blended objective of awareness and growth.Unlock eCommerce sales opportunities for the Channel/Shopper programming through an understanding of ROI, driving a performance mindsight across plans and executionsFacilitate the process of securing alignment from brand stakeholders and the eCommerce BU to ensure cohesion and consistency across consumer touchpoints.Partner with Media team to deliver inputs on key eCommerce optimization levers for media.Chain Customer SupportSupport Grocery/Mass/Club Chain team by providing key channel and shopper insights to facilitate portfolio and programming prioritization.Create and deliver “execution-ready” channel specific programs to Chain team and customize to customer requirements where needed/warranted.Incorporate customer/program measurement and effectiveness (ROI).Attend key customer meetings and present shopper insights and marketing programs where needed.Provides insights and information in support of the Senior Director for JBP Meetings with their customers.Acts as the “Insights Expert” for Customer Teams as it relates to eCommerce.Portfolio Management & Shopper Programming:Support the creation of multi-brand and solo brand programs with the omni-channel/omni-shopper lens collaborating with the channel/shopper team, and shopper agencies on program development from briefing through program selling materialsEnsuring Brand standards (e.g., digital shelf, pricing) and guidelines are continuously updated and communicated to Field and Chain Sales teams.Ensuring Brand creative content guidelines for eCommerce are being followed in market (to be included in briefing).Creating Program materials (e.g., asset development) with geographic brand and channel options embedded.Leveraging syndicated + custom data to enhance strategy and sales decks to ensure inclusivity of the eCommerce strategy and program plan.Liaison between Shopper Insights Team as appropriate to support brand and customer eCommerce initiatives.Job RequirementsThe role requires a highly motivated self-starter with strong analytical, organizational, and interpersonal skills as well as the ability to collaborate effectively across functions with passion and enthusiasm. Strong entrepreneurial ability to work around obstacles, results driven, and a bias for action with a pilot/learn/scale approach.Education:Minimum of Bachelor’s degree – preferably in Marketing or Business AdministrationExperience / Background:Minimum 8-10 years of work experience in relevant capacities such as brand marketing, digital marketing, CPG/retail experience and exposure to National/Regional Customer program building activities.Preferred previous work experience in sales/selling environment or marketing.Demonstrated understanding of how to build brand programs grounded in insights.Working knowledge of eCommerce Tools such as Google Analytics, SEM, SEO, BI Tools, fluency low/no code marketing tools (e.g. Liveramp, Zapier)Travel: This position may travel up to 15% of the time.Functional CompetenciesStrong Business acumen and understanding of retail channels (omni customer, and distributor requirements).Shopper marketing experience and demonstrated ability to translate insights to high-impact outputs (programs, selling materials, etc.).Ability to manage a high degree of complexity and to distil and translate information.Strong cross-organization consensus-building skills with the ability to gain buy-in and universal alignment.Strong communication and reporting skills; can communicate effectively in customer/distributor/agency meetings.Ability to build trust with diverse team members across various functions – both internally and externally; ability to leverage these relationships to accelerate delivery; ability to use these skills to facilitate connection with stakeholders across the organization.Demonstrated program management experience with the ability to prioritize work in a rapid-changing environment.Deliver materials on-time to the highest business partner satisfaction.Proven track record of blending strategy and execution.Proven track record of building and embedding ad and mar tech capabilities.Highly analytical and structured thinker – You are passionate about experimenting and measuring your results.Our hybrid work styleAt Pernod Ricard North America, our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. Our hybrid teams will work remotely the majority of the time and unite on-site two days per week or 40% of the time. Our team is empowered to start and finish their day at a time that works best for their lifestyle with the whole team available during the core hours of 10am-3pm.Plus, great benefits and perks to toast to a life filled with support including:Competitive compensation including performance bonusesDomestic & international career development opportunitiesCompetitive paid time off plan + wellbeing daysMedical, dental, vision and life insuranceProduct allowance to enjoy on Pernod Ricard productsGym reimbursementEmployee Assistance ProgramBetterUp Care wellness benefits including nutrition, sleep, executive coaching, etc.And much, much more! Check out PRUSABenefits.com to view our extensive people programs and support.Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.

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