Tommy Bahama
Email Marketing Manager
Tommy Bahama, Seattle, Washington, us, 98127
HOW WE TAKE CARE OF YOU:
For full time employees, Health, Dental, Vision, 401K with generous matching program, generous paid time off.
Potential Annual Bonus Opportunity.
50% discount at restaurants and retail locations.
Career advancement opportunities as we are growing!
For more benefit related information please click
HERE .
Please cut and paste this URL into a new browser to view our detailed list of benefits or apply directly on our career site:
Benefits Link
SET THE COURSETommy Bahama’s Email Marketing Manager is a results-oriented expert in the field with a proven track record of successfully driving email marketing to meet strategic visions and revenue goals. They are responsible for leading Tommy Bahama’s Omni channel (eCommerce, Retail, Restaurants, Outlets and Furniture) email marketing efforts, including strategy development, campaign execution, performance analysis, team leadership and optimization to drive higher engagement, retention and revenue while increasing brand loyalty. A deep understanding of email marketing best practices, trends and extensive experience in the field is required. The Email Marketing Manager will lead and support a team of Email Specialists in day-to-day operations and processes for the development and execution of email marketing campaigns and opportunities that support top line growth initiatives. They will understand our ESP capabilities and bring to the forefront any new features or functionality. Collaborating cross-functionally with other Marketing groups such as Creative Services as well as with Business partners to deliver cohesive, high-performing campaigns in a fast-paced environment. This role is expected to be knowledgeable in all product initiatives, key events, company milestones, and seasonal calendars. They understand Tommy Bahama’s customer, product and deliver compelling content that will resonate with the Tommy Bahama guest.
BE THE ISLAND GUIDEStrategic Email Marketing Leadership:
Lead, develop and execute the overall Omni Channel email marketing strategies and email customer journeys ensuring alignment with broader business and marketing goals while communicating brand values.
Direct and oversee all phases of targeted email campaign development from ideation through QA and deployment, including calendars, concepts, briefs and Business and Creative team collaboration.
Own the customer lifecycle email strategy, including acquisition, retention, and re-engagement tactics.
Campaign Management & Execution:
Lead the end-to-end management of email campaigns, from planning, creative development, testing, execution, to analysis and reporting.
Ensure campaigns are launched on time and accurately.
Lead the review of email campaigns with Cross-departmental and Business owners collaborating to ensure high-quality, on-brand messaging that will drive revenue.
Automation & Advanced Segmentation:
Implement and optimize sophisticated email workflows.
Develop advanced audience segmentation strategies to deliver growth, personalized and relevant messaging at scale.
Optimization:
Drive A/B testing initiatives across all campaigns, including subject lines, design, copy, and send times to improve KPIs such as open rates, click-through rates, and conversions.
Identify opportunities for continuous improvement through data-driven insights.
Own relationship with ESP to define opportunities such as new features and functionality to optimize usage of tools and identify benefits to the business.
Performance Analytics & Reporting:
Compile, track and analyze key email metrics (deliverability, open rates, CTRs, conversion rates, etc.) and report on performance to senior Management.
Use data insights to identify actionable tactics and adjust strategies to continually improve campaign ROI.
Establish and track benchmarks for email campaigns and ensure email KPIs align with overall business goals.
Team Leadership & Development:
Oversee a team of Email Specialists dedicated to daily email operations including campaign creation, calendar maintenance, brief review and data reporting.
Foster a collaborative team culture, focused on learning, growth, and continuous improvement.
Compliance, Best Practices and Industry Awareness:
Working with the Legal team, ensure all email marketing activities comply with global email regulations, including GDPR, CAN-SPAM, and other relevant privacy laws.
Stay updated and provide insights on industry trends and best practices to identify new opportunities and elevate the email marketing program.
Collaboration:
Partner with Business team to ensure email content aligns with business objectives, timelines and customer needs.
Collaborate closely with Cross-departmental teams to ensure email templates and content is optimized, user-friendly, and aligned with the email strategy.
Partner with Customer Growth Strategist and Data and Analytics Teams to refine customer segmentation and target mix.
Manage partnership with email service provider and other 3rd party vendors to communicate requirements and milestone dates as well as keep on top of tool updates.
Partner with Legal to ensure the compliance of our email communications.
Perform additional duties and projects as required.
ESSENTIALS FOR LIFE IN PARADISE
Bachelor’s Degree in Marketing, Communication, Business or related field or relevant work experience.
7+ years working in email marketing and CRM, managing large-scale email campaigns and automations.
Retail/Ecommerce experience and understanding required. Fashion, apparel and accessories industry experience preferred.
Experience leading a team.
Experience collaborating with Business and Creative Teams, giving directional input on email campaigns.
Strong knowledge of email analytics tools and the ability to interpret data to make data-driven decisions (Adobe Analytics preferred).
High degree of proficiency with email marketing platforms (Klaviyo preferred).
Extreme proficiency in Microsoft Office, Adobe Creative Suite, Smartsheet, and Figma.
Experience iterating A/B tests focusing on formulating approved hypothesis, proper test set up, and thorough analysis and report out of results.
Proficient with BI/reporting tools analyzing guest data in an ecommerce environment.
Ability to build complex triggered, multi-stage email nurture journeys.
Excellent verbal, written and interpersonal communication skills.
Ability to embrace change, seek additional learning, and keep abreast of new technology.
Strong analytical, presentation, project management, and planning skills.
Highly collaborative, putting the shared team goals first.
Ability to build strong partnerships with team members and 3rd party vendors to optimize email marketing.
Self-motivated with critical attention to detail.
Ability to multi-task in fast-paced environment and display exceptional follow-through and initiative.
Analysis Skills, Critical Thinking Skills, Problem Solving, Testing, Decision Making, Results Oriented, Communication, Initiative, Adaptability.
Highly adaptive individual with the ability to work independently as well as collaboratively.
Excellent business/marketing acumen with well-developed analytical and problem-solving skills.
Multiple factors will vary the applicable rate of pay for this role, including an individual’s experience, knowledge, and skillset, as well as work location and available budget.
Rate Range: $82,871 to $138,118 annually.
(Our budget for this position is between $90,000 and $100,000)
Tommy Bahama is an equal opportunity employer and does not discriminate against qualified applicants based on race, color, sex, gender, gender identity, gender expression, religious creed, sexual orientation, pregnancy, national origin, ancestry, age, military and veteran status, marital status, physical or mental disability, protected medical condition, genetic information, reproductive health decision-making or any other characteristic protected by law. If you need an accommodation to complete an online application, please contact the location you are applying to or send an email to our recruiting team at
recruiter@tommybahama.com .
Mahalo (thank you) for your interest in Tommy Bahama!
Tommy Bahama participates in E-Verify. Details in
English
and
Spanish . Right to Work Statement in
English
and
Spanish .
#J-18808-Ljbffr
For full time employees, Health, Dental, Vision, 401K with generous matching program, generous paid time off.
Potential Annual Bonus Opportunity.
50% discount at restaurants and retail locations.
Career advancement opportunities as we are growing!
For more benefit related information please click
HERE .
Please cut and paste this URL into a new browser to view our detailed list of benefits or apply directly on our career site:
Benefits Link
SET THE COURSETommy Bahama’s Email Marketing Manager is a results-oriented expert in the field with a proven track record of successfully driving email marketing to meet strategic visions and revenue goals. They are responsible for leading Tommy Bahama’s Omni channel (eCommerce, Retail, Restaurants, Outlets and Furniture) email marketing efforts, including strategy development, campaign execution, performance analysis, team leadership and optimization to drive higher engagement, retention and revenue while increasing brand loyalty. A deep understanding of email marketing best practices, trends and extensive experience in the field is required. The Email Marketing Manager will lead and support a team of Email Specialists in day-to-day operations and processes for the development and execution of email marketing campaigns and opportunities that support top line growth initiatives. They will understand our ESP capabilities and bring to the forefront any new features or functionality. Collaborating cross-functionally with other Marketing groups such as Creative Services as well as with Business partners to deliver cohesive, high-performing campaigns in a fast-paced environment. This role is expected to be knowledgeable in all product initiatives, key events, company milestones, and seasonal calendars. They understand Tommy Bahama’s customer, product and deliver compelling content that will resonate with the Tommy Bahama guest.
BE THE ISLAND GUIDEStrategic Email Marketing Leadership:
Lead, develop and execute the overall Omni Channel email marketing strategies and email customer journeys ensuring alignment with broader business and marketing goals while communicating brand values.
Direct and oversee all phases of targeted email campaign development from ideation through QA and deployment, including calendars, concepts, briefs and Business and Creative team collaboration.
Own the customer lifecycle email strategy, including acquisition, retention, and re-engagement tactics.
Campaign Management & Execution:
Lead the end-to-end management of email campaigns, from planning, creative development, testing, execution, to analysis and reporting.
Ensure campaigns are launched on time and accurately.
Lead the review of email campaigns with Cross-departmental and Business owners collaborating to ensure high-quality, on-brand messaging that will drive revenue.
Automation & Advanced Segmentation:
Implement and optimize sophisticated email workflows.
Develop advanced audience segmentation strategies to deliver growth, personalized and relevant messaging at scale.
Optimization:
Drive A/B testing initiatives across all campaigns, including subject lines, design, copy, and send times to improve KPIs such as open rates, click-through rates, and conversions.
Identify opportunities for continuous improvement through data-driven insights.
Own relationship with ESP to define opportunities such as new features and functionality to optimize usage of tools and identify benefits to the business.
Performance Analytics & Reporting:
Compile, track and analyze key email metrics (deliverability, open rates, CTRs, conversion rates, etc.) and report on performance to senior Management.
Use data insights to identify actionable tactics and adjust strategies to continually improve campaign ROI.
Establish and track benchmarks for email campaigns and ensure email KPIs align with overall business goals.
Team Leadership & Development:
Oversee a team of Email Specialists dedicated to daily email operations including campaign creation, calendar maintenance, brief review and data reporting.
Foster a collaborative team culture, focused on learning, growth, and continuous improvement.
Compliance, Best Practices and Industry Awareness:
Working with the Legal team, ensure all email marketing activities comply with global email regulations, including GDPR, CAN-SPAM, and other relevant privacy laws.
Stay updated and provide insights on industry trends and best practices to identify new opportunities and elevate the email marketing program.
Collaboration:
Partner with Business team to ensure email content aligns with business objectives, timelines and customer needs.
Collaborate closely with Cross-departmental teams to ensure email templates and content is optimized, user-friendly, and aligned with the email strategy.
Partner with Customer Growth Strategist and Data and Analytics Teams to refine customer segmentation and target mix.
Manage partnership with email service provider and other 3rd party vendors to communicate requirements and milestone dates as well as keep on top of tool updates.
Partner with Legal to ensure the compliance of our email communications.
Perform additional duties and projects as required.
ESSENTIALS FOR LIFE IN PARADISE
Bachelor’s Degree in Marketing, Communication, Business or related field or relevant work experience.
7+ years working in email marketing and CRM, managing large-scale email campaigns and automations.
Retail/Ecommerce experience and understanding required. Fashion, apparel and accessories industry experience preferred.
Experience leading a team.
Experience collaborating with Business and Creative Teams, giving directional input on email campaigns.
Strong knowledge of email analytics tools and the ability to interpret data to make data-driven decisions (Adobe Analytics preferred).
High degree of proficiency with email marketing platforms (Klaviyo preferred).
Extreme proficiency in Microsoft Office, Adobe Creative Suite, Smartsheet, and Figma.
Experience iterating A/B tests focusing on formulating approved hypothesis, proper test set up, and thorough analysis and report out of results.
Proficient with BI/reporting tools analyzing guest data in an ecommerce environment.
Ability to build complex triggered, multi-stage email nurture journeys.
Excellent verbal, written and interpersonal communication skills.
Ability to embrace change, seek additional learning, and keep abreast of new technology.
Strong analytical, presentation, project management, and planning skills.
Highly collaborative, putting the shared team goals first.
Ability to build strong partnerships with team members and 3rd party vendors to optimize email marketing.
Self-motivated with critical attention to detail.
Ability to multi-task in fast-paced environment and display exceptional follow-through and initiative.
Analysis Skills, Critical Thinking Skills, Problem Solving, Testing, Decision Making, Results Oriented, Communication, Initiative, Adaptability.
Highly adaptive individual with the ability to work independently as well as collaboratively.
Excellent business/marketing acumen with well-developed analytical and problem-solving skills.
Multiple factors will vary the applicable rate of pay for this role, including an individual’s experience, knowledge, and skillset, as well as work location and available budget.
Rate Range: $82,871 to $138,118 annually.
(Our budget for this position is between $90,000 and $100,000)
Tommy Bahama is an equal opportunity employer and does not discriminate against qualified applicants based on race, color, sex, gender, gender identity, gender expression, religious creed, sexual orientation, pregnancy, national origin, ancestry, age, military and veteran status, marital status, physical or mental disability, protected medical condition, genetic information, reproductive health decision-making or any other characteristic protected by law. If you need an accommodation to complete an online application, please contact the location you are applying to or send an email to our recruiting team at
recruiter@tommybahama.com .
Mahalo (thank you) for your interest in Tommy Bahama!
Tommy Bahama participates in E-Verify. Details in
English
and
Spanish . Right to Work Statement in
English
and
Spanish .
#J-18808-Ljbffr