Director Marketing

Job SummaryResponsible for leading and project managing the organization’s external marketing and advertising campaigns, building, and leading campaign strategy and performance measurement, and creating a customer strategy that is focused on meeting needs for both B2C and B2B all utilizing the vision, strategic direction and focus provided by the VP of marketing. Campaign plans will be multichannel, to include traditional, digital and social media execution, as well as help define new highly effective and efficient channels that deliver the best ROI and the business performance goals.Essential Functions and Responsibilities include the following:Manage key members of the marketing team for execution while supporting them in their roles (events, internal communications, marketing campaigns).Responsible for providing marketing support to the field teams with materials such as presentations, brochures and other materials that will help win over hospitals, requestors and first responders.Further develop and maintain website, manage social media platforms, and identify emerging platforms and opportunities.Develop strategy and lead B2B lead generation programs (email, funnel management, lead platform, etc.)Responsible for brand approvals, brand assets and brand communications.Responsible for overseeing the development of campaigns and programs, including managing expenditures within allotted budget.Work with the VP of Marketing on annual strategy and build marketing plans to support and deliver performance.Responsible for managing agencies, vendors and freelance designers and writers.Other Duties as assigned.Additional Job RequirementsRegular scheduled attendance.Indicate the percentage of time spent traveling

Subject to applicable laws and Air Method’s policies, regular attendance is an essential function of the position. All employees must follow Air Methods’ employment practices and policies.Supervisory ResponsibilitiesThis position will supervise and lead other members of the marketing team as well as vendors, agencies, and contracted support staff. Carries out Supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, selecting, hiring, and training employees, planning, assigning, and directing work, career growth planning,

#J-18808-Ljbffr