Sales Director

Minimum Requirements

Minimum 10 years experience with retailers, including Home Depot, Lowes, Walmart, Costco, Target, Wayfair and Amazon - at the buyer/merchant levelMinimum 5 year eCommerce sales experience managing these accounts and/or owned D2CExperience leading trade customer P&L’sStrong presentation skills with trade customers, including all preparation activities for product line reviews and other opportunitiesUnderstanding of eCommerce sales and marketing to include paid search and high-level Product Pages with A+ contentTrack record of offering trade customers unique perspectives that lead to differentiated resultsStrong two-way communication and listening skillsComfortable discussing invoices/payments, margins and negotiationsKnowledge of accounting and financial practices, experience creating and managing budgetsAgile adaptation to support variety of trade opportunities, in a start-up environmentComfortable leading and operating with ambiguityEncourages calculated risk-taking, experimentation and learningDeep understanding of working with trade customer's business modelsStrong relationship building skills needed to grow existing accounts and to sign and grow new businessE-commerce business management experience, including D2C, Amazon Seller or through trade customer’s online websitesKnows how to celebrate achievements and learn from challengesBias for action and a passion for getting things doneThis position requires the ability to sit and work at a computer for extended periods of time and communicate effectively with a diverse audience in person, by phone and by computerThis position requires the ability to occasionally lift, push, and carry up to 25 lbsMay travel domestically and/or internationally via commercial carrierResponsibilities

Reporting directly to the CEO, the Sales Director will be a key member of the executive teamLead the sales launch of a new brand with a robust product launch scheduleBuild clear and compelling sales strategies for B2B and B2C growth aligned with overall business objectivesLeverage agreements in-place with the major trade customersDesign and execute Kindred’s sales organizationFull participation in product development meetingsLead the assigned account P&L's including profitability management, internal reporting, and retailer negotiationsMeet targets for profitable sales growthDevelop account/channel specific strategies and drive executionWork with trade and internal marketing team to build robust launch and co-marketing plansPartner with product team to provide input to portfolio roadmap and establish successful go-to-market product strategies and input to product line review offeringsEstablish and maintain the relationship with all assigned eCommerce partners’ teams to collaboratively plan and influence decision-makingClearly define trade customer requirements: packaging, order processing, fulfillment, and KPI’sHire and manage sales representatives and other support staff, as neededHandle e-commerce budget/goal and expense planning, including forecast accuracyRepresent the organization in all major line reviews and on-going opportunities for placementParticipates in retailer quarterly review sessions and secure opportunitiesManage and complete day-to-day retailer requests and problem resolutionMaintain an understanding of the retailer's processes, strategies, marketing and KPI's to effectively collaborate with internal partners to drive profitable growthDevelop and maintain all aspects of sales enablement including CRM, account plans, pricing, sales analytics, selling agreements, merchandising, promotions, trade marketing and supply chain inputsEstablish Key Performance Indicators (KPIs) and standardize reporting structureNavigate multiple channels while avoiding channel conflict

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