Tbwa Chiat/Day Inc
Senior Director, Business Development - Marketing Services Boston, MA; Charlotte
Tbwa Chiat/Day Inc, Charlottesville, Virginia, United States, 22904
Senior Director, Business Development - Marketing Services
Boston, MA; Charlottesville, VA; Columbus, OH; Durham, NC; Remote, US Who We Are
WillowTree is a leading digital consultancy that partners with the world’s most admired brands to orchestrate winning experiences across the customer journey. Experiences that are personalized, on-brand, and consistent across channels and platforms. Experiences that can both drive customer delight and reduce operating costs. Our services include digital strategy consulting, product development, brand and experience design, digital marketing, and data and AI services. WillowTree’s client roster spans industries and growth stages, including T-Mobile, Marriott, Allianz, Dexcom, PepsiCo, Brightline Trains, Synchrony Financial, Domino’s, and Dairy Queen. Location
This role can be
Work From Anywhere (Remote)
with frequent travel (30%-40%) OR
Work From Near (Hybrid)
based out of one of our core offices in the US (Boston, MA, Charlottesville, VA, Durham, NC, or Columbus, OH). The Opportunity
As a
Senior Director, Business Development - Marketing Services , you will oversee the growth of both existing strategic accounts and the development of new accounts. This senior leader will leverage existing relationships with contacts in key target companies to introduce WillowTree’s Growth Marketing and Adobe Practice, and to help position the agency to win work with new logos. They will also build relationships in WillowTree’s existing strategic accounts to uncover expansion opportunities, drive customer retention, and reduce the risk of delivering complex digital projects. Responsibilities
Develop and implement a strategic business development plan for the Marketing Services practice, aligned with the overall company objectives. Identify, qualify, and pursue new business opportunities within the Marketing Services domain. Build and maintain strong relationships with key decision-makers at existing and potential clients. Develop and execute targeted sales campaigns and initiatives. Achieve and exceed business development revenue and profitability targets for the Marketing Services practice. Build a deep understanding of our clients’ businesses, to provide subject matter expertise and insights that will help shape and drive current and new business opportunities. Measurably expand clients’ utilization of Growth Marketing and Adobe services as they relate to digital design, AEM engineering, analytics, personalization, campaigns and growth marketing, and mobile development services – particularly in key accounts – year-over-year. Source and lead the successful pursuit of new logos. Build and hone deep and trusting relationships with decision-makers/influencers at key client accounts. Proactively ideate with executive leaders to produce novel (award-worthy) solutions for clients. Partner with creative, technology, and project management leaders to find new opportunities to pitch ideas within existing client accounts. Participate in inbound new business pitches as required. Contribute to thought-leadership articles that will be posted on WillowTree’s website. Help keep Growth Marketing and Adobe services data fully up to date in Salesforce. Creation and management of SOWs for assigned clients. Creation of strategy briefs at kick-off, outlining the core details of the engagement, objectives, requirements, and key insights. Qualifications
Minimum 8 years working with products within the Adobe Marketing Cloud, Salesforce, and other MarTech ecosystems. Deep experience in a digital product professional services agency or consulting firm engaging with F500-level client accounts. Strong leadership and people management skills paired with experience leading multi-disciplinary teams. Track record of success in driving revenue growth in the Marketing Services industry. Deep understanding of the digital marketing landscape, including trends, technologies, and platforms. Deep understanding of software development and nuances of delivering world-class user experiences. Demonstrated experience running large engagements with Fortune 500 clients or equivalent. Ability to develop strong relationships with clients by gaining trust and repeated successful delivery of expectations. Strong knowledge of marketing technology products and modern digital marketing operations. Skilled at building client intimacy with CMOs and CIOs to better understand their ecosystems, pain points, and opportunities for custom solutioning. Bonus Points
Master’s Degree in Business Administration. Why WillowTree?
We offer a place to be yourself. Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. That’s why WillowTree strives to build a team with diverse backgrounds, skills, and perspectives.
You’ll work hard here; however, we’ll balance that with a culture that supports your growth and cares about your well-being. We want you to reach your fullest potential and part of your professional development at WillowTree will include dedicated time to innovate on passion projects and an annual stipend to fund your professional pursuits. WillowTree upholds our core values in every aspect of our work. We promote safe and inclusive work environments and maintain a drug-free workplace. We celebrate our differences and provide equal employment opportunities to all team members and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Diverse teams build better products. What We'll Offer Healthcare benefits - Medical, Vision, Dental (Including an option for 100% coverage of individual employee medical premiums). Life & Disability Insurance. 401K matching. Flexible paid time off & paid company holidays. Employee Share Purchase Plan. Employee Assistance Program (EAP). And more! United States Hiring Range: $260,000 - $300,000 USD.
#J-18808-Ljbffr
Boston, MA; Charlottesville, VA; Columbus, OH; Durham, NC; Remote, US Who We Are
WillowTree is a leading digital consultancy that partners with the world’s most admired brands to orchestrate winning experiences across the customer journey. Experiences that are personalized, on-brand, and consistent across channels and platforms. Experiences that can both drive customer delight and reduce operating costs. Our services include digital strategy consulting, product development, brand and experience design, digital marketing, and data and AI services. WillowTree’s client roster spans industries and growth stages, including T-Mobile, Marriott, Allianz, Dexcom, PepsiCo, Brightline Trains, Synchrony Financial, Domino’s, and Dairy Queen. Location
This role can be
Work From Anywhere (Remote)
with frequent travel (30%-40%) OR
Work From Near (Hybrid)
based out of one of our core offices in the US (Boston, MA, Charlottesville, VA, Durham, NC, or Columbus, OH). The Opportunity
As a
Senior Director, Business Development - Marketing Services , you will oversee the growth of both existing strategic accounts and the development of new accounts. This senior leader will leverage existing relationships with contacts in key target companies to introduce WillowTree’s Growth Marketing and Adobe Practice, and to help position the agency to win work with new logos. They will also build relationships in WillowTree’s existing strategic accounts to uncover expansion opportunities, drive customer retention, and reduce the risk of delivering complex digital projects. Responsibilities
Develop and implement a strategic business development plan for the Marketing Services practice, aligned with the overall company objectives. Identify, qualify, and pursue new business opportunities within the Marketing Services domain. Build and maintain strong relationships with key decision-makers at existing and potential clients. Develop and execute targeted sales campaigns and initiatives. Achieve and exceed business development revenue and profitability targets for the Marketing Services practice. Build a deep understanding of our clients’ businesses, to provide subject matter expertise and insights that will help shape and drive current and new business opportunities. Measurably expand clients’ utilization of Growth Marketing and Adobe services as they relate to digital design, AEM engineering, analytics, personalization, campaigns and growth marketing, and mobile development services – particularly in key accounts – year-over-year. Source and lead the successful pursuit of new logos. Build and hone deep and trusting relationships with decision-makers/influencers at key client accounts. Proactively ideate with executive leaders to produce novel (award-worthy) solutions for clients. Partner with creative, technology, and project management leaders to find new opportunities to pitch ideas within existing client accounts. Participate in inbound new business pitches as required. Contribute to thought-leadership articles that will be posted on WillowTree’s website. Help keep Growth Marketing and Adobe services data fully up to date in Salesforce. Creation and management of SOWs for assigned clients. Creation of strategy briefs at kick-off, outlining the core details of the engagement, objectives, requirements, and key insights. Qualifications
Minimum 8 years working with products within the Adobe Marketing Cloud, Salesforce, and other MarTech ecosystems. Deep experience in a digital product professional services agency or consulting firm engaging with F500-level client accounts. Strong leadership and people management skills paired with experience leading multi-disciplinary teams. Track record of success in driving revenue growth in the Marketing Services industry. Deep understanding of the digital marketing landscape, including trends, technologies, and platforms. Deep understanding of software development and nuances of delivering world-class user experiences. Demonstrated experience running large engagements with Fortune 500 clients or equivalent. Ability to develop strong relationships with clients by gaining trust and repeated successful delivery of expectations. Strong knowledge of marketing technology products and modern digital marketing operations. Skilled at building client intimacy with CMOs and CIOs to better understand their ecosystems, pain points, and opportunities for custom solutioning. Bonus Points
Master’s Degree in Business Administration. Why WillowTree?
We offer a place to be yourself. Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. That’s why WillowTree strives to build a team with diverse backgrounds, skills, and perspectives.
You’ll work hard here; however, we’ll balance that with a culture that supports your growth and cares about your well-being. We want you to reach your fullest potential and part of your professional development at WillowTree will include dedicated time to innovate on passion projects and an annual stipend to fund your professional pursuits. WillowTree upholds our core values in every aspect of our work. We promote safe and inclusive work environments and maintain a drug-free workplace. We celebrate our differences and provide equal employment opportunities to all team members and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Diverse teams build better products. What We'll Offer Healthcare benefits - Medical, Vision, Dental (Including an option for 100% coverage of individual employee medical premiums). Life & Disability Insurance. 401K matching. Flexible paid time off & paid company holidays. Employee Share Purchase Plan. Employee Assistance Program (EAP). And more! United States Hiring Range: $260,000 - $300,000 USD.
#J-18808-Ljbffr