VP of Marketing (Remote)

Vice President (VP) of Marketing About ENTRE ENTRE is a digital ecosystem focused on physical, personal, and professional fulfillment. ENTRE digital curriculum, community, and mentorship ecosystem provides users the knowledge, environment, and resources necessary to succeed on their entrepreneurial journey. ENTRE provides our students with what they need to learn how to become a successful entrepreneur, including digital courses, coaching, community, tools, and events. We believe that entrepreneurship is the key to unlocking the best possible quality of life for millions of individuals, and will be a catalyst for a much needed shift in culture - a shift toward self-determination, individual responsibility, and independent thinking. Simply put, we believe that by helping create successful ENTREpreneurs, we are changing the world. VP of Marketing Overview As a leader in the industry, we are seeking a Vice President of Marketing to drive our marketing strategy, enhance brand awareness, and boost our SAAS sales efforts. As the Vice President of Marketing, you will play a pivotal role in shaping our brand image, expanding our reach, and driving growth through strategic marketing initiatives. You will lead a talented marketing team, collaborate with cross-functional teams, and report directly to the CMO. This position offers an exciting opportunity to influence the future of education and SAAS sales. This role will require deep experience in high growth, paid acquisition driven B2C companies and is excited to come into an already established marketing team and transform them into a team that's among the best in the world. Whether it's Funnels, VSLs, sales letters, ads, email/sms campaigns, webinars, tracking, optimization, you name it. If it involves marketing, we want you all over it, working alongside our team of marketing strategists, copywriters, media buyers, creatives, and production team to drive the improvements that give your campaigns the power to reach millions (or dare I say, billions) of eyeballs. If you are a visionary marketer ready to make a significant impact, join a fast-paced, growth-oriented environment, and be part of a team dedicated to revolutionizing education. We invite you to apply and help shape the future of learning and technology. Key Responsibilities Develop and Execute the Marketing Strategy: In collaboration with the CMO, implement ENTRE’s comprehensive marketing strategy to enhance our brand equity and drive profitable sales. Brand Management: Working with company ownership and other key creative leaders, ensure a consistent and compelling brand identity that resonates with our target audience and differentiates ENTRE in the market. People Management and Leadership Development: Together with the CMO, set aggressive but achievable departmental and team quarterly goals. Work with team managers and leads in the pursuit of those goals, through both short-term tactical feedback, and through long-term leadership development. Market Research and Analysis: Stay up-to-date with industry trends, conduct market research, and analyze customer data to identify growth opportunities and adjust strategies accordingly. Content Strategy: Oversee the development of high-quality content, including blog posts, whitepapers, webinars, creatives, and videos, to engage and educate our audience. Digital Marketing: Develop and manage digital marketing campaigns, including SEO, SEM, social media, email marketing, and paid advertising, to generate leads and increase SAAS sales. Sales Enablement: Collaborate with the sales team to provide them with the necessary tools, materials, and support to effectively sell ENTRE's products. Budget Management: Develop and manage the marketing budget, ensuring cost-effective strategies and optimal allocation of resources. Performance Metrics: Define and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and report results to senior management. Lead a consistent, disciplined, and data-driven approach to consistent marketing campaign optimization including weekly testing, analytics, and adjustments Think and Do: Be able and eager to jump in to lead in the trenches, as well as lead strategically to rapidly earn the trust and respect of your team members. Team Player: Serve as a collaborative, solution-oriented, supportive internal leader, ensuring positive, effective cross-functional teamwork. Qualifications & Required Skills Bachelor's degree in Marketing, Business, or a related field (MBA preferred). Proven track record of at least 8 years in marketing leadership roles, preferably in SAAS and E-Learning sectors. 5+ years’ experience leading and managing a marketing team with (5+) direct reports with an emphasis in the demand generation/revenue marketing domain. Strong understanding of SAAS sales processes and strategies. Early to mid-stage company experience is a must. Proven track record of creating winning B2C marketing campaigns that scale using paid acquisition and organic content marketing. Proven track record of growing traffic to pipeline in a high growth company where driving awareness and pipeline growth was critical . Strategic thinker with a data-driven approach to decision-making. Excellent communication, interpersonal, and presentation skills. Proficiency in digital marketing tools and analytics platforms. Experience with budget management and ROI analysis. Innovative mindset with a passion for staying updated on industry trends. Expertise in developing and executing comprehensive sales strategies that align with the company's business objectives. The capability to analyze market trends, customer behavior, and competitive landscapes to identify opportunities and threats. Capacity to think strategically and contribute to the development of the overall company strategy. Strong ability to collaborate with other departments (sales, product development, customer success, business operations, people) to ensure alignment and achieve overall company success. Skill in managing time and priorities effectively, especially in a fast-paced environment. A willingness to stay updated on industry trends, best practices, and emerging technologies in digital marketing. An understanding of international markets would be a nice to have. The capability to introduce innovative marketing approaches and techniques. A commitment to conducting marketing activities with the highest level of integrity and ethical standards. High level of expertise designing and implementing end-to-end highly profitable direct response offers. Experience with multiple offer types. Ai-focus, forward thinking. Data-driven. Deep understanding of customer acquisition strategies and spend management across paid, organic, SEO, etc. Hands-on experience with CRM and Data Analytics platforms like Google Analytics. Team Management: Proven experience in recruiting, training, and managing high-performing marketing teams. Coaching and Mentorship: Ability to coach and mentor marketing professionals to improve their skills and achieve their targets. Leadership: Strong leadership skills with the ability to inspire and motivate the marketing team to achieve their goals. The perks: Full-time, permanent, and remote work 7 Company-paid Holidays Unlimited PTO A leadership development program In-Person and Company Paid Professional Development Events Medical, Vision, and Dental benefits 401k with matching Profit sharing opportunities A fun, dynamic, and exciting environment Please visit ENTRE Institute to learn more about us and check us out on FB ! As job positions at ENTRE open and are publicly posted, we encourage all applicants, including former students of ENTRE, who believe they have the qualifications and would be a good fit for the position to apply. Individuals currently enrolled in ENTRE's training or coaching programs are not eligible to apply. ENTRE is an Equal Opportunity Employer. We embrace the value you can bring to our team through your commitment, skills and abilities, creativity, experience and diversity...not your skin color, sex, gender or otherwise. However you identify, if you’re smart, good at what you do, feel aligned to ENTREs mission and values, and feel you’re the right fit for an open position, we encourage you to apply.