Red Bull
Regional Account Manager
Red Bull, Atlanta, Georgia, United States, 30383
Company Description
Reporting to the Senior Manager, Kroger, your main priority is selling and implementing our strategy and programs with a set group of Regions, Divisions, or Banners of a specific national chain. Your main responsibilities include: overseeing regional key account volume quotas, spending budgets and results (Distribution, Price, Promotion, and Quality Points of Distribution (QPOD) within chain), developing productive business relationships with assigned accounts, and developing solutions that resonate with customer needs while achieving our goals. You must also align all regional programming or promotional activity with the overarching chain strategy and Joint Business Plan outlined by the Head of the account.Job Description
MANAGEMENT AND DEVELOPMENT OF REGIONS/BANNERS/DIVISIONS OF NATIONAL ACCOUNTShelf/Distribution: Executes distribution on priority packages following HQSG (Headquarter Sales Group) recommendations. Ensure all regional/divisional/banner schematics reflect Red Bull standards and chain HQ directives relative to flow and package mixPrice: sells Red Bull’s Optimum Price program by using best practices and available tools. Customizes presentations to better appeal to customer’s needs. Recommend accounts prices aligned with national RBNA standards and target price rangesPromotion: Develops annual promotion schedule following chain HQ goals. Creatively sell Red Bull standards and price points in a way that resonates with the customer’s needs. Ensure all promotions are accompanied by POS and incremental displaysQuality Points of Distribution (QPOD): Customizes sales pitch to achieve account goals while driving permanent displays. Evaluate Return on investment before recommending specific POS or customized solutions. Implement displays following HQSG channel guidelinesMANAGEMENT AND DEVELOPMENT OF LOCAL RELATIONSHIPSEstablish ‘Wiring Model’ that ensures communication with all regional chain decision makersParticipate in activities to build relationships and ‘wire’ at the regional/division/banner level at assigned chainsEstablish necessary tools and business review templates to ensure Red Bull personnel are reviewing similar data with local Distributor Partners (DPs) to ensure consistency across the regionsVisit DPs to ensure personal contact and open lines of communicationBUDGETS/ANNUAL PLANNINGEnsure Region/Division/Banner compliance with annual Customer Marketing Agreements from chain HQ for all designated areasManage T&E spending to assigned budgetBUSINESS ANALYSISWork with Head of account to evaluate Return on investment with regards to all regional/divisional/banner level programming and promotionsWork with Category Management Team to evaluate Return on investment with regards to ‘pay-for-space’ agreements and communicates insights to HQSGPerform post-promotion analysis following all programs to evaluate promotional effectivenessPursue business relationships that help us obtain relevant retailer scan data and basket analysis data to inform future strategy and give us a better understanding of consumer purchase patternsAnalyze thoroughly their business/customers sales to define priorities and focusBUSINESS REVIEWS AND RELATIONSHIPSConduct quarterly business reviews to update all partners on business, channel competition, and opportunitiesShare examples of our marketing activities to demonstrate main points of difference to competitionProvide Energy Insights that inspire change in promotion, price, or display practicesParticipate in activities to build relationships and ‘wire’ accounts beyond buyer levelQualifications
6+ years of Sales and Key Account experience in Beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operationExperience in chains across multiple channels (grocery and convenience preferred)Experience using internal and external data sources (i.e. Nielsen, IRI)Negotiation experienceBachelor’s Degree preferred or equivalent work experience in lieu of degreeMust be fluent in English, additional language skills an advantageAdditional Information
Our current Benefits include:Comprehensive Medical, Dental, and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement.(Benefits listed may vary depending on the nature of your employment or work location)Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
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Reporting to the Senior Manager, Kroger, your main priority is selling and implementing our strategy and programs with a set group of Regions, Divisions, or Banners of a specific national chain. Your main responsibilities include: overseeing regional key account volume quotas, spending budgets and results (Distribution, Price, Promotion, and Quality Points of Distribution (QPOD) within chain), developing productive business relationships with assigned accounts, and developing solutions that resonate with customer needs while achieving our goals. You must also align all regional programming or promotional activity with the overarching chain strategy and Joint Business Plan outlined by the Head of the account.Job Description
MANAGEMENT AND DEVELOPMENT OF REGIONS/BANNERS/DIVISIONS OF NATIONAL ACCOUNTShelf/Distribution: Executes distribution on priority packages following HQSG (Headquarter Sales Group) recommendations. Ensure all regional/divisional/banner schematics reflect Red Bull standards and chain HQ directives relative to flow and package mixPrice: sells Red Bull’s Optimum Price program by using best practices and available tools. Customizes presentations to better appeal to customer’s needs. Recommend accounts prices aligned with national RBNA standards and target price rangesPromotion: Develops annual promotion schedule following chain HQ goals. Creatively sell Red Bull standards and price points in a way that resonates with the customer’s needs. Ensure all promotions are accompanied by POS and incremental displaysQuality Points of Distribution (QPOD): Customizes sales pitch to achieve account goals while driving permanent displays. Evaluate Return on investment before recommending specific POS or customized solutions. Implement displays following HQSG channel guidelinesMANAGEMENT AND DEVELOPMENT OF LOCAL RELATIONSHIPSEstablish ‘Wiring Model’ that ensures communication with all regional chain decision makersParticipate in activities to build relationships and ‘wire’ at the regional/division/banner level at assigned chainsEstablish necessary tools and business review templates to ensure Red Bull personnel are reviewing similar data with local Distributor Partners (DPs) to ensure consistency across the regionsVisit DPs to ensure personal contact and open lines of communicationBUDGETS/ANNUAL PLANNINGEnsure Region/Division/Banner compliance with annual Customer Marketing Agreements from chain HQ for all designated areasManage T&E spending to assigned budgetBUSINESS ANALYSISWork with Head of account to evaluate Return on investment with regards to all regional/divisional/banner level programming and promotionsWork with Category Management Team to evaluate Return on investment with regards to ‘pay-for-space’ agreements and communicates insights to HQSGPerform post-promotion analysis following all programs to evaluate promotional effectivenessPursue business relationships that help us obtain relevant retailer scan data and basket analysis data to inform future strategy and give us a better understanding of consumer purchase patternsAnalyze thoroughly their business/customers sales to define priorities and focusBUSINESS REVIEWS AND RELATIONSHIPSConduct quarterly business reviews to update all partners on business, channel competition, and opportunitiesShare examples of our marketing activities to demonstrate main points of difference to competitionProvide Energy Insights that inspire change in promotion, price, or display practicesParticipate in activities to build relationships and ‘wire’ accounts beyond buyer levelQualifications
6+ years of Sales and Key Account experience in Beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operationExperience in chains across multiple channels (grocery and convenience preferred)Experience using internal and external data sources (i.e. Nielsen, IRI)Negotiation experienceBachelor’s Degree preferred or equivalent work experience in lieu of degreeMust be fluent in English, additional language skills an advantageAdditional Information
Our current Benefits include:Comprehensive Medical, Dental, and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement.(Benefits listed may vary depending on the nature of your employment or work location)Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
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