VP of Sales & Marketing

DescriptionPhoenix Senior Living is seeking a VP of Sales & Marketing to join their team!The VP of Sales & Marketing reports to the Senior VP of Operations.PURPOSEThe Vice President of Sales and Marketing will work closely with the Senior Vice President of Operations and the rest of the Home Office leadership team to ensure the highest level of Sales and Marketing support is provided for our communities, financial wellbeing of each community and revenue targets are achieved, and business goals are met.Principal Duties And ResponsibilitiesReview and approve all digital advertising campaigns & billing.Review and approve all social media posts & blogs from Marketing Partners.Review website content and request updates from marketing team.Assist with marketing collateral design, updates, and ordering.Review partnership results and new initiatives with all third-party providers.Conduct competitive analysis for new market studies.Review each community’s competitive analysis to evaluate and determine competitiveness within the market and work with Operations to set appropriate pricing.Schedule training for new Community Engagement Directors and ensure training is complete.Develop and execute ongoing sales training.Establish a call cadence with direct reports and communities.Provide strategic planning with new community openings and current operating communities.Manage organizational partnerships with referral agencies, monitor incoming content, review lead quality, and grow relationships.Manage and update CRM platform.Review each community’s quarterly Marketing Plan.Review and approve expense reimbursement for all direct reports.Understand and manage the department budget to include labor and all other expenses related to the sales and marketing department.Provide detailed and accurate sales and marketing productivity reports, critical success factors (comparing industry trends), including analysis, to the Senior VP of Operations.Manage sales and marketing data, audits, training, analysis, and implementation.Present the company in a positive and professional manner.Facilitate website administration by providing website activity report to home office team and collaborating with vendors to ensure up-to-date information is on the site.Other duties as assigned.Organization / PrioritizationDemonstrates effective time management and organization skills and can multi-task.Standards of ExcellenceAlways models the core values.Strong relationship skills.Considered best of the best.College degree preferred.5-7 years experience in multi-site Sales and Marketing required, preferably in seniors housing.Previous experience as VP of Sales and Marketing preferred.Skills And AbilitiesComputer proficiency with working knowledge of Windows, PowerPoint, Excel software.Ability to be flexible and work in an environment that promotes teamwork and collaboration.Excellent communication skills, both verbal and written, and the ability to relate in a positive and professional way.Ability to maintain an elevated level of confidentiality.Demonstrated ability to set priorities, complete assignments in a timely manner while managing multiple duties and responsibilities.Demonstrated ability to be innovative and creative and have patience, high energy, and resourcefulness in problem solving.

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