L'Oreal USA, Inc
Sr. Manager- CRM (skinbetter science)
L'Oreal USA, Inc, El Segundo, California, United States, 90245
Job Title
Senior Manager, Consumer Data Activation LeadBrand : skinbetter scienceLocation:
El Segundo, CaliforniaWho We Are:For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.At L'Oreal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty. Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals, and SkinBetterScience offering a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin.What You Will Do:The
Customer Data Activation Lead
is responsible for developing B2B2C programs that drive customer acquisition, retention, personalization, loyalty, and profitable, long-term relationships - from ideation, planning and development to execution, tracking, and analytics. As the central data steward for the brand, the CDAL owns the critical function of 1P data collection and activation across all B2B and B2C-facing channels, including (but not limited to) email, SMS, direct mail, media, and paid social. This role is also responsible for tracking and measurement of brand owned data to provide data-driven consumer insights across the customer's lifecycle and multi-channel touchpoints.CDAL will closely collaborate with a broad team of cross-functional partners and stakeholders, including marketing, media, retailer, site, CDMO, social, DIT, and global teams.ESSENTIAL FUNCTIONS:Collaborate with multiple stakeholders including, but not limited to executive management, marketing, digital and media teams, retailers, & medical partners to evolve DDX roadmap and drive data-driven programs and initiativesOversee management of agency partners/external vendors (DDX, SMS, creative, sampling, etc.)Maximize all opportunities to cross-referenceand merge learnings from multiple data sources, (i.e., CRM database andRetailer databases) to create multi-channel strategiesSupport strategic brand objectives, launches,and activities as well as annual plans to drive business results. Partner withMarketing to support major new product category initiatives.Data Acquisition:
Set ambitious email and SMS database namecollection goals, implements strategies to meet or exceed goals, liaise withthe Legal team to ensure tactics are compliant with L'Oreal legal guidelinesOwn budget for name collection campaigns,including sample forecastingPartner with media team to establish investmentlevels, targeting and creative for lead gen campaigns across platforms
DataActivation:
Collaborate with CDMO team (L'Oreal DMP owners)to drive audience segmentation strategy, test, and learn opportunities andanalysis. Fully leverage first-party customer data to precisely segment targetaudiences and refine multiple-channel communications.Partner with media teams to ensure adoption of1P data in relevant campaigns; drives recommendation for audience targetingstrategy and measurementOwns brand trigger program; ensures synchronized messaging across channels based on 1P data acquisition source and customer behaviors.Accountable for day-to-day deployment of emailand SMS campaigns. Ensure DDX cadence aligns with broader Marketing and brandcalendarsImplement personalization opportunities toenhance the consumer journey across touchpoints
Analytics
Track KPIs and provides monthly recap withinsights to inform and shape future execution
What We Are Looking For:Required Qualifications:* 6+ years of relevant experience in B2B2C CRM,digital project management, performance marketing* Must have proven track record in driving CRMstrategies, database growth, digital engagement, ecommerce sales, and analyticsacross channels* Superb teamwork skills. Ability to partnerclosely with a large cross-functional group of stakeholders representingvarious areas of business* Exceptional end-to-end project managementskills. Highly organized* Strong analytical skills and in-depth database segmentation experience* Ability to digest data and translate it intoclear, meaningful, and actionable insights* Affinity for marketing technology, systems* Ambitious, resilient, agile, self-starter* Must possess excellent creative - verbal andwritten - communication skillsPreferred Qualifications:* Managing brand loyalty programs is a plus* Technical familiarity and experience withback-end technologies and content management systemsAs an integral part of our culture at L'Oreal, wellness is at our core. We not only offer a generous
Benefits Package(Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have
accessto company perks such as Makeup, Skincare, and Fragrance! Employees receive astipend for L'Oreal products as well as VIP Access to L'Oreal's Internal Shopfor Discounted Products, and other perks such as Monthly Mobile Allowance,discounted gym memberships, and ERGs.Additional Benefits Information As Follows:Salary Range
: $107-140k base (Theactual compensation will depend on a variety of job-related factors which mayinclude geographic location, work experience, education, and skill level)CompetitiveBenefit Package (Medical, Dental, Vision, 401K, Pension Plan)Flexible Time Off(Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time,Summer Fridays & More!)Access to CompanyPerks (VIP Access to L'Oreal's Internal Shop for Discounted Products, MonthlyMobile Allowance)Learning &Development Opportunities (Unlimited Access to E-learnings, Lunch & LearnSessions, Mentorship Programs, & More!)Employee ResourceGroups (Think Tanks and Innovation Squads)Don't meet every single requirement?
At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!We are an
Equal Opportunity Employer
and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [emailprotected]. If you need assistance to accommodate adisability, you may request an accommodation at any time.Our Safe Together Plan:
Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other's health & safety in mind.
Senior Manager, Consumer Data Activation LeadBrand : skinbetter scienceLocation:
El Segundo, CaliforniaWho We Are:For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.At L'Oreal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty. Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals, and SkinBetterScience offering a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin.What You Will Do:The
Customer Data Activation Lead
is responsible for developing B2B2C programs that drive customer acquisition, retention, personalization, loyalty, and profitable, long-term relationships - from ideation, planning and development to execution, tracking, and analytics. As the central data steward for the brand, the CDAL owns the critical function of 1P data collection and activation across all B2B and B2C-facing channels, including (but not limited to) email, SMS, direct mail, media, and paid social. This role is also responsible for tracking and measurement of brand owned data to provide data-driven consumer insights across the customer's lifecycle and multi-channel touchpoints.CDAL will closely collaborate with a broad team of cross-functional partners and stakeholders, including marketing, media, retailer, site, CDMO, social, DIT, and global teams.ESSENTIAL FUNCTIONS:Collaborate with multiple stakeholders including, but not limited to executive management, marketing, digital and media teams, retailers, & medical partners to evolve DDX roadmap and drive data-driven programs and initiativesOversee management of agency partners/external vendors (DDX, SMS, creative, sampling, etc.)Maximize all opportunities to cross-referenceand merge learnings from multiple data sources, (i.e., CRM database andRetailer databases) to create multi-channel strategiesSupport strategic brand objectives, launches,and activities as well as annual plans to drive business results. Partner withMarketing to support major new product category initiatives.Data Acquisition:
Set ambitious email and SMS database namecollection goals, implements strategies to meet or exceed goals, liaise withthe Legal team to ensure tactics are compliant with L'Oreal legal guidelinesOwn budget for name collection campaigns,including sample forecastingPartner with media team to establish investmentlevels, targeting and creative for lead gen campaigns across platforms
DataActivation:
Collaborate with CDMO team (L'Oreal DMP owners)to drive audience segmentation strategy, test, and learn opportunities andanalysis. Fully leverage first-party customer data to precisely segment targetaudiences and refine multiple-channel communications.Partner with media teams to ensure adoption of1P data in relevant campaigns; drives recommendation for audience targetingstrategy and measurementOwns brand trigger program; ensures synchronized messaging across channels based on 1P data acquisition source and customer behaviors.Accountable for day-to-day deployment of emailand SMS campaigns. Ensure DDX cadence aligns with broader Marketing and brandcalendarsImplement personalization opportunities toenhance the consumer journey across touchpoints
Analytics
Track KPIs and provides monthly recap withinsights to inform and shape future execution
What We Are Looking For:Required Qualifications:* 6+ years of relevant experience in B2B2C CRM,digital project management, performance marketing* Must have proven track record in driving CRMstrategies, database growth, digital engagement, ecommerce sales, and analyticsacross channels* Superb teamwork skills. Ability to partnerclosely with a large cross-functional group of stakeholders representingvarious areas of business* Exceptional end-to-end project managementskills. Highly organized* Strong analytical skills and in-depth database segmentation experience* Ability to digest data and translate it intoclear, meaningful, and actionable insights* Affinity for marketing technology, systems* Ambitious, resilient, agile, self-starter* Must possess excellent creative - verbal andwritten - communication skillsPreferred Qualifications:* Managing brand loyalty programs is a plus* Technical familiarity and experience withback-end technologies and content management systemsAs an integral part of our culture at L'Oreal, wellness is at our core. We not only offer a generous
Benefits Package(Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have
accessto company perks such as Makeup, Skincare, and Fragrance! Employees receive astipend for L'Oreal products as well as VIP Access to L'Oreal's Internal Shopfor Discounted Products, and other perks such as Monthly Mobile Allowance,discounted gym memberships, and ERGs.Additional Benefits Information As Follows:Salary Range
: $107-140k base (Theactual compensation will depend on a variety of job-related factors which mayinclude geographic location, work experience, education, and skill level)CompetitiveBenefit Package (Medical, Dental, Vision, 401K, Pension Plan)Flexible Time Off(Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time,Summer Fridays & More!)Access to CompanyPerks (VIP Access to L'Oreal's Internal Shop for Discounted Products, MonthlyMobile Allowance)Learning &Development Opportunities (Unlimited Access to E-learnings, Lunch & LearnSessions, Mentorship Programs, & More!)Employee ResourceGroups (Think Tanks and Innovation Squads)Don't meet every single requirement?
At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!We are an
Equal Opportunity Employer
and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [emailprotected]. If you need assistance to accommodate adisability, you may request an accommodation at any time.Our Safe Together Plan:
Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other's health & safety in mind.