Pacifica Companies
Marketing Manager
Pacifica Companies, San Diego, California, United States, 92189
We are seeking a dynamic and results-driven Marketing Manager to join our senior living division. The ideal candidate will oversee the development and execution of marketing strategies aimed at generating and tracking prospects, driving growth, and enhancing our brand presence in the senior living sector.
Key Responsibilities:
Create and execute comprehensive marketing plans to attract and engage potential prospects for our senior living communities.
Design, manage, and optimize marketing campaigns across various channels, including digital, print, and social media, to drive lead generation and increase brand awareness.
Monitor and analyze prospect data, track campaign performance, and provide insights to refine strategies and improve outcomes.
Work closely with the sales team to align marketing efforts with sales goals, ensuring a seamless transition from lead generation to conversion.
Oversee the creation of compelling marketing content, including brochures, advertisements, social media posts, and website updates, to effectively communicate our value proposition.
Conduct market research to understand industry trends, competitor activities, and customer needs, and use this information to inform marketing strategies.
Manage the marketing budget effectively, ensuring optimal allocation of resources and tracking expenditures to stay within budget.
Prepare regular reports on marketing performance, campaign effectiveness, and ROI, and present findings to senior management.
Qualifications:
Bachelor’s degree in Marketing, Business Administration, or a related field.
Proven experience as a Marketing Manager or similar role, preferably in the senior living or healthcare industry.
Strong understanding of marketing principles, digital marketing strategies, and lead generation techniques.
Excellent communication, organizational, and project management skills.
Proficiency in marketing software and tools, such as CRM systems, email marketing platforms, and analytics tools.
Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
Why join us?
We offer a competitive starting wage along with a comprehensive employee benefits package that includes, but is not limited to:
Health, Dental, Vision, 401K
Paid vacation, holidays, and sick leave
A positive working environment
Growth Potential
The above statements are intended to be a general description. The omission of a specific duty does not exclude it from the position if work is similar, related, or logically assigned. Moreover, the description is subject to change as the needs of the employer or position change.
We are an Equal Employment Opportunity Employer committed to hiring a diverse workforce and maintaining an inclusive culture. All qualified applicants will receive consideration for employment, without regard to their race, religion, ancestry, national origin, sex, sexual orientation, age, disability, marital status, medical condition, and any other status protected by state or federal law. As an Equal Employment Opportunity Employer, we comply with the Americans with Disabilities Act (ADA) to make reasonable accommodation to qualified individuals. Qualified individuals are encouraged to discuss potential accommodations with the employer.
Job Type: Full-time
Pay: $80,000.00 per year
Experience:
Marketing: 3 years (Required)
Senior living or healthcare industry: 3 years (Preferred)
Ability to Commute:
San Diego, CA 92110 (Required)
Work Location: In person
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Key Responsibilities:
Create and execute comprehensive marketing plans to attract and engage potential prospects for our senior living communities.
Design, manage, and optimize marketing campaigns across various channels, including digital, print, and social media, to drive lead generation and increase brand awareness.
Monitor and analyze prospect data, track campaign performance, and provide insights to refine strategies and improve outcomes.
Work closely with the sales team to align marketing efforts with sales goals, ensuring a seamless transition from lead generation to conversion.
Oversee the creation of compelling marketing content, including brochures, advertisements, social media posts, and website updates, to effectively communicate our value proposition.
Conduct market research to understand industry trends, competitor activities, and customer needs, and use this information to inform marketing strategies.
Manage the marketing budget effectively, ensuring optimal allocation of resources and tracking expenditures to stay within budget.
Prepare regular reports on marketing performance, campaign effectiveness, and ROI, and present findings to senior management.
Qualifications:
Bachelor’s degree in Marketing, Business Administration, or a related field.
Proven experience as a Marketing Manager or similar role, preferably in the senior living or healthcare industry.
Strong understanding of marketing principles, digital marketing strategies, and lead generation techniques.
Excellent communication, organizational, and project management skills.
Proficiency in marketing software and tools, such as CRM systems, email marketing platforms, and analytics tools.
Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
Why join us?
We offer a competitive starting wage along with a comprehensive employee benefits package that includes, but is not limited to:
Health, Dental, Vision, 401K
Paid vacation, holidays, and sick leave
A positive working environment
Growth Potential
The above statements are intended to be a general description. The omission of a specific duty does not exclude it from the position if work is similar, related, or logically assigned. Moreover, the description is subject to change as the needs of the employer or position change.
We are an Equal Employment Opportunity Employer committed to hiring a diverse workforce and maintaining an inclusive culture. All qualified applicants will receive consideration for employment, without regard to their race, religion, ancestry, national origin, sex, sexual orientation, age, disability, marital status, medical condition, and any other status protected by state or federal law. As an Equal Employment Opportunity Employer, we comply with the Americans with Disabilities Act (ADA) to make reasonable accommodation to qualified individuals. Qualified individuals are encouraged to discuss potential accommodations with the employer.
Job Type: Full-time
Pay: $80,000.00 per year
Experience:
Marketing: 3 years (Required)
Senior living or healthcare industry: 3 years (Preferred)
Ability to Commute:
San Diego, CA 92110 (Required)
Work Location: In person
#J-18808-Ljbffr