Cohen Careers
Marketing Manager
Cohen Careers, San Diego, California, United States, 92189
Summary:
We're seeking a dynamic and results-driven Marketing Manager to spearhead the marketing efforts for our client in the Construction and Real Estate Industry. In this pivotal role, you'll oversee and optimize a marketing budget, driving brand visibility, customer acquisition, partnerships, and revenue growth. You'll also be responsible for leading and developing our internal marketing and external marketing partners. This hands-on position is ideal for a marketing professional who wants to make a significant impact on our company and the communities we serve.
Key Responsibilities:
Strategic Planning:
Develop and execute comprehensive marketing strategies aligned with company goals and market trends. Identify opportunities for growth and differentiation.
Digital Marketing:
Own and develop digital marketing efforts, becoming a subject matter expert in the company's website, SEO/SEM, social media, email marketing, and online advertising. Stay updated on industry best practices and emerging trends.
Content Creation:
Create, edit, and keep-up-to-date informed content across all marketing channels.
Data-Driven Decision Making:
Utilize data analytics to make informed decisions and optimize marketing strategies. Implement A/B testing and other methods to refine campaigns. Deliver regular performance reports, including cost per lead, cost per acquisition, and lead generation metrics.
Brand Development:
Drive the development and maintenance of a strong brand presence across all channels. Ensure consistent messaging, design, and customer experience.
Campaign Execution:
Lead the execution of integrated marketing campaigns, from conception to completion. Coordinate creative development, media planning, and performance analysis.
Budget Management:
Effectively manage the marketing budget, ensuring optimal allocation of resources across various channels, campaigns, and initiatives. Track ROI and adjust strategies as needed.
Team Development:
Hire, train, and manage internal and external marketing team members as needed. Collaborate with cross-functional teams to align marketing initiatives with overall business objectives.
Market Research:
Stay informed about market trends, competitor activities, and customer preferences. Identify new opportunities and areas for improvement.
CRM and Tools:
Manage the company’s CRM. Utilize email provider, website host, analytics tools, Google Analytics, and additional reporting tools for performance tracking as needed.
Qualifications:
5+ years of experience in full-funnel marketing channels
Real Estate marketing experience preferred
Proven ability to work independently
Strong organization skills, attention to detail, critical thinking, confidentiality, integrity, and professionalism
Strong financial, communication, organizational, problem-solving, and interpersonal skills
If you are a passionate and results-oriented marketing professional who wants to make a significant impact, we encourage you to apply.
Job Type:
Full-time
Pay:
$75,000.00 - $90,000.00 per year
Application Question:
Do you have experience working with Construction/Real Estate clients/brands?
Experience:
Marketing: 3 years (Required)
Ability to Commute:
San Diego, CA (Required)
Ability to Relocate:
San Diego, CA: Relocate before starting work (Preferred)
Work Location:
In person
#J-18808-Ljbffr
We're seeking a dynamic and results-driven Marketing Manager to spearhead the marketing efforts for our client in the Construction and Real Estate Industry. In this pivotal role, you'll oversee and optimize a marketing budget, driving brand visibility, customer acquisition, partnerships, and revenue growth. You'll also be responsible for leading and developing our internal marketing and external marketing partners. This hands-on position is ideal for a marketing professional who wants to make a significant impact on our company and the communities we serve.
Key Responsibilities:
Strategic Planning:
Develop and execute comprehensive marketing strategies aligned with company goals and market trends. Identify opportunities for growth and differentiation.
Digital Marketing:
Own and develop digital marketing efforts, becoming a subject matter expert in the company's website, SEO/SEM, social media, email marketing, and online advertising. Stay updated on industry best practices and emerging trends.
Content Creation:
Create, edit, and keep-up-to-date informed content across all marketing channels.
Data-Driven Decision Making:
Utilize data analytics to make informed decisions and optimize marketing strategies. Implement A/B testing and other methods to refine campaigns. Deliver regular performance reports, including cost per lead, cost per acquisition, and lead generation metrics.
Brand Development:
Drive the development and maintenance of a strong brand presence across all channels. Ensure consistent messaging, design, and customer experience.
Campaign Execution:
Lead the execution of integrated marketing campaigns, from conception to completion. Coordinate creative development, media planning, and performance analysis.
Budget Management:
Effectively manage the marketing budget, ensuring optimal allocation of resources across various channels, campaigns, and initiatives. Track ROI and adjust strategies as needed.
Team Development:
Hire, train, and manage internal and external marketing team members as needed. Collaborate with cross-functional teams to align marketing initiatives with overall business objectives.
Market Research:
Stay informed about market trends, competitor activities, and customer preferences. Identify new opportunities and areas for improvement.
CRM and Tools:
Manage the company’s CRM. Utilize email provider, website host, analytics tools, Google Analytics, and additional reporting tools for performance tracking as needed.
Qualifications:
5+ years of experience in full-funnel marketing channels
Real Estate marketing experience preferred
Proven ability to work independently
Strong organization skills, attention to detail, critical thinking, confidentiality, integrity, and professionalism
Strong financial, communication, organizational, problem-solving, and interpersonal skills
If you are a passionate and results-oriented marketing professional who wants to make a significant impact, we encourage you to apply.
Job Type:
Full-time
Pay:
$75,000.00 - $90,000.00 per year
Application Question:
Do you have experience working with Construction/Real Estate clients/brands?
Experience:
Marketing: 3 years (Required)
Ability to Commute:
San Diego, CA (Required)
Ability to Relocate:
San Diego, CA: Relocate before starting work (Preferred)
Work Location:
In person
#J-18808-Ljbffr