Thesagegroup
Added - 8 hours ago Online Marketing Analyst - 1015 Marketing/Branding San Franc
Thesagegroup, San Francisco, California, United States, 94199
Added - 06/13/24
Online Marketing Analyst
Location: San Francisco, CA | Freelance
The Sage Group is seeking a Paid Search Manager to accelerate the growth of our paid search channel. You thrive in a dynamic environment, feel invigorated by multitasking, strive to meet high standards, raise the bar on teams and projects, and use your knowledge and expertise to make a huge impact across the organization. At the core, you are data-first and use data to inform decisions. You will join the paid advertising team and use paid search tactics to drive new user acquisition for the client’s products. As a hands-on paid search marketing specialist, you will be working closely with the paid performance team and responsible for launching, managing, and scaling our paid search campaigns. A self-starter with a deep understanding of paid search strategies and optimizations, analytics, and testing will excel at this role.
Key Responsibilities:
Develop, implement, and refine innovative paid search strategies to achieve business goals and maximize return on investment (ROI).
Analyze and report on campaign performance data to inform strategic decisions, expansion efforts, and enhance future campaigns.
Innovate within SEM by experimenting & conducting ongoing testing through data-driven optimization of keywords, bidding strategies, and ad copy.
Dive deep into reporting, which includes, but is not limited to, bids, devices, audience segments, geo and demo targets, creative, etc.
Manage and optimize a multi-million dollar budget for significant SEM growth, collaborating with external agencies for effective execution.
Process trademark whitelisting requests for partnerships and submit competitor trademark violations, when necessary.
Desired Qualifications:
Campaign management, measurement, optimization, and reporting is in your DNA.
3 - 5 years of proven experience in paid search running complex search accounts with a deep understanding of search engine marketing and a track record of driving channel growth.
Have an affinity to data and demonstrate excellent analytical skills when manipulating data sets (e.g. creating pivot tables / VLOOKUP / handling budget/performance).
Highly organized and very detail driven. Proven record in successfully handling multiple projects at a given time.
Experience collaborating with Marketing Analytics, Product Marketers, Machine Learning, and Data Engineering teams.
Ability to work in a team environment as well as independently.
Cares about the output and the quality of the results.
A dedication & love for the work and team and a desire to make the team better in all aspects.
Big plus, but not required if:
Experience with keyword trademark management and 3rd party tools.
SQL knowledge.
Experience with reporting, data presentation, and visualization using Tableau.
Duration:
18 months
Location:
Remote
Compensation:
$50/hour
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Online Marketing Analyst
Location: San Francisco, CA | Freelance
The Sage Group is seeking a Paid Search Manager to accelerate the growth of our paid search channel. You thrive in a dynamic environment, feel invigorated by multitasking, strive to meet high standards, raise the bar on teams and projects, and use your knowledge and expertise to make a huge impact across the organization. At the core, you are data-first and use data to inform decisions. You will join the paid advertising team and use paid search tactics to drive new user acquisition for the client’s products. As a hands-on paid search marketing specialist, you will be working closely with the paid performance team and responsible for launching, managing, and scaling our paid search campaigns. A self-starter with a deep understanding of paid search strategies and optimizations, analytics, and testing will excel at this role.
Key Responsibilities:
Develop, implement, and refine innovative paid search strategies to achieve business goals and maximize return on investment (ROI).
Analyze and report on campaign performance data to inform strategic decisions, expansion efforts, and enhance future campaigns.
Innovate within SEM by experimenting & conducting ongoing testing through data-driven optimization of keywords, bidding strategies, and ad copy.
Dive deep into reporting, which includes, but is not limited to, bids, devices, audience segments, geo and demo targets, creative, etc.
Manage and optimize a multi-million dollar budget for significant SEM growth, collaborating with external agencies for effective execution.
Process trademark whitelisting requests for partnerships and submit competitor trademark violations, when necessary.
Desired Qualifications:
Campaign management, measurement, optimization, and reporting is in your DNA.
3 - 5 years of proven experience in paid search running complex search accounts with a deep understanding of search engine marketing and a track record of driving channel growth.
Have an affinity to data and demonstrate excellent analytical skills when manipulating data sets (e.g. creating pivot tables / VLOOKUP / handling budget/performance).
Highly organized and very detail driven. Proven record in successfully handling multiple projects at a given time.
Experience collaborating with Marketing Analytics, Product Marketers, Machine Learning, and Data Engineering teams.
Ability to work in a team environment as well as independently.
Cares about the output and the quality of the results.
A dedication & love for the work and team and a desire to make the team better in all aspects.
Big plus, but not required if:
Experience with keyword trademark management and 3rd party tools.
SQL knowledge.
Experience with reporting, data presentation, and visualization using Tableau.
Duration:
18 months
Location:
Remote
Compensation:
$50/hour
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