Marketo, an Adobe Company
Marketing Manager – Engagement Marketing, Primary Bank Vice President
Marketo, an Adobe Company, Columbus, Ohio, United States, 43224
The Vice President will work as part of the Consumer Bank line of business focused on Engagement Marketing which has a specific emphasis on supporting customer engagement strategies.
As a Marketing Manager Engagement Marketing, Primary Bank Vice President you will leverage your strong marketing and campaign strategy experience to develop customer engagement strategies to enhance primary bank checking and savings customers, with a focus on improving awareness and utilization of account benefits and deepening customer relationships. You will also partner with several cross-functional teams to create campaign strategies that lead awareness and affinity with the products and services we support. In addition, you should enjoy building something from the ground up that can enhance quantifiable business results as you partner with the Analytics team to build robust performance score cards to continually evaluate and optimize program objectives and results.
Job responsibilities:
Partner with Marketing, Product, Sales and Digital teams to help identify opportunities to improve the customer experience, lead innovation and deliver business results driving primary bank behaviors
Support campaign strategy, planning and implementation of Consumer Bank engagement marketing initiatives across the customer lifecycle
Contribute to the engagement strategy utilizing omni-channel approaches inclusive of all channels: branch & banker, digital, email and owned/paid media channels
Develop test-and-learn agenda by working across a cross-functional team
Recommend solutions and testing plans to improve customer experience, focused on removing customer pain points and roadblocks
Partner heavily with the Digital and Analytics Centers of Excellence in all aspects from opportunity identification through implementation
Required qualifications, capabilities & skills:
4-year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management
7+ years of marketing experience with proven track record in direct-to-consumer or digital marketing strategy, innovation and customer experience
Deep knowledge across all communication channels including web, email, SMS, push notifications, in-app messaging, and paid/display media
Strong analytical, problem solving and planning skills
Excels at managing multiple projects simultaneously within tight deadlines
Excellent written and verbal presentation skills – especially for C-suite audiences
Highly proficient in Microsoft Excel and Power Point
Preferred qualifications, capabilities & skills:
Financial services industry experience
Develops strong partnerships; leads through collaboration; recognized as a team player
Proven ability to take initiative, influence others, and achieve results
Skilled and comfortable at working in a highly matrixed organization with continuously changing priorities
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As a Marketing Manager Engagement Marketing, Primary Bank Vice President you will leverage your strong marketing and campaign strategy experience to develop customer engagement strategies to enhance primary bank checking and savings customers, with a focus on improving awareness and utilization of account benefits and deepening customer relationships. You will also partner with several cross-functional teams to create campaign strategies that lead awareness and affinity with the products and services we support. In addition, you should enjoy building something from the ground up that can enhance quantifiable business results as you partner with the Analytics team to build robust performance score cards to continually evaluate and optimize program objectives and results.
Job responsibilities:
Partner with Marketing, Product, Sales and Digital teams to help identify opportunities to improve the customer experience, lead innovation and deliver business results driving primary bank behaviors
Support campaign strategy, planning and implementation of Consumer Bank engagement marketing initiatives across the customer lifecycle
Contribute to the engagement strategy utilizing omni-channel approaches inclusive of all channels: branch & banker, digital, email and owned/paid media channels
Develop test-and-learn agenda by working across a cross-functional team
Recommend solutions and testing plans to improve customer experience, focused on removing customer pain points and roadblocks
Partner heavily with the Digital and Analytics Centers of Excellence in all aspects from opportunity identification through implementation
Required qualifications, capabilities & skills:
4-year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management
7+ years of marketing experience with proven track record in direct-to-consumer or digital marketing strategy, innovation and customer experience
Deep knowledge across all communication channels including web, email, SMS, push notifications, in-app messaging, and paid/display media
Strong analytical, problem solving and planning skills
Excels at managing multiple projects simultaneously within tight deadlines
Excellent written and verbal presentation skills – especially for C-suite audiences
Highly proficient in Microsoft Excel and Power Point
Preferred qualifications, capabilities & skills:
Financial services industry experience
Develops strong partnerships; leads through collaboration; recognized as a team player
Proven ability to take initiative, influence others, and achieve results
Skilled and comfortable at working in a highly matrixed organization with continuously changing priorities
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