Marketo, an Adobe Company
Marketing Manager – Engagement Marketing, Digital Strategy Vice President
Marketo, an Adobe Company, Columbus, Ohio, United States, 43224
The Vice President will work as part of the Consumer & Community Banking line of business focused on the Engagement Marketing which has a specific emphasis on supporting customer engagement strategies.
As a Marketing Manager-Engagement Marketing Vice President you will leverage your strong marketing and campaign strategy experience to build customer strategies to lead Financial Health education focusing on the digital destination and experience, content and tools, and channels in which to engage customers. You will leverage your digital-first marketer, data-driven and analytical skills, while also being a creative thinker who is passionate about the customer experience. In addition,
you should enjoy building something from the ground up that can enhance quantifiable business results.
Job responsibilities:
Partner with Marketing, Product, Customer Segment, Sales and Digital teams to help identify opportunities to improve the customer experience, lead innovation and deliver a new digital destination for Financial Health
Strong focus on content planning, development and marketing (including tools and functionality) and collaboration with social media marketing, PR and digital advertising to lead customers to online destinations
Support campaign strategy, planning and implementation of Consumer Bank engagement marketing initiatives with relevant site content grounded in insights
Contribute to the engagement strategy utilizing omni-channel approaches inclusive of all channels: branch & banker, digital, email and owned/paid media channels
Develop test-and-learn agenda by working across a cross-functional team
Recommend solutions and testing plans to improve customer experience, focused on customer insights and pain points specific to financial health
Partner with our Analytics team to build robust performance score card to continually evaluate and optimize program objectives and results
Partner heavily with the Digital and Analytics Centers of Excellence in all aspects from opportunity identification through implementation
Required qualifications, capabilities & skills:
4-year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management
7+ years of marketing experience with proven track record in content marketing, user experience, digital marketing and direct-to-consumer strategy , innovation and customer experience
Deep knowledge across all communication channels including web, email, SMS, push notifications, in-app messaging, and paid/display media
Strong analytical, problem solving and planning skills
Excels at aligning multiple stakeholders, prioritizing requests, socializing ideas, and keeping all partners informed on program status
Excellent written and verbal presentation skills – especially for C-suite audiences
Highly proficient in Microsoft Excel and Power Point
Preferred qualifications, capabilities & skills:
Digital Strategy/UX experience; Financial services industry experience
Develops strong partnerships; leads through collaboration; recognized as a team player
Proven ability to take initiative, influence others, and achieve results
Skilled and comfortable at working in a highly matrixed organization with continuously changing priorities
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As a Marketing Manager-Engagement Marketing Vice President you will leverage your strong marketing and campaign strategy experience to build customer strategies to lead Financial Health education focusing on the digital destination and experience, content and tools, and channels in which to engage customers. You will leverage your digital-first marketer, data-driven and analytical skills, while also being a creative thinker who is passionate about the customer experience. In addition,
you should enjoy building something from the ground up that can enhance quantifiable business results.
Job responsibilities:
Partner with Marketing, Product, Customer Segment, Sales and Digital teams to help identify opportunities to improve the customer experience, lead innovation and deliver a new digital destination for Financial Health
Strong focus on content planning, development and marketing (including tools and functionality) and collaboration with social media marketing, PR and digital advertising to lead customers to online destinations
Support campaign strategy, planning and implementation of Consumer Bank engagement marketing initiatives with relevant site content grounded in insights
Contribute to the engagement strategy utilizing omni-channel approaches inclusive of all channels: branch & banker, digital, email and owned/paid media channels
Develop test-and-learn agenda by working across a cross-functional team
Recommend solutions and testing plans to improve customer experience, focused on customer insights and pain points specific to financial health
Partner with our Analytics team to build robust performance score card to continually evaluate and optimize program objectives and results
Partner heavily with the Digital and Analytics Centers of Excellence in all aspects from opportunity identification through implementation
Required qualifications, capabilities & skills:
4-year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management
7+ years of marketing experience with proven track record in content marketing, user experience, digital marketing and direct-to-consumer strategy , innovation and customer experience
Deep knowledge across all communication channels including web, email, SMS, push notifications, in-app messaging, and paid/display media
Strong analytical, problem solving and planning skills
Excels at aligning multiple stakeholders, prioritizing requests, socializing ideas, and keeping all partners informed on program status
Excellent written and verbal presentation skills – especially for C-suite audiences
Highly proficient in Microsoft Excel and Power Point
Preferred qualifications, capabilities & skills:
Digital Strategy/UX experience; Financial services industry experience
Develops strong partnerships; leads through collaboration; recognized as a team player
Proven ability to take initiative, influence others, and achieve results
Skilled and comfortable at working in a highly matrixed organization with continuously changing priorities
#J-18808-Ljbffr