JPMorganChase
Marketing Manager – Engagement Marketing, Digital Strategy Vice President
JPMorganChase, Columbus, Ohio, United States, 43224
Job Description
The Vice President will work as part of the Consumer & Community Banking line of business focused on the Engagement Marketing which has a specific emphasis on supporting customer engagement strategies.As a Marketing Manager-Engagement Marketing Vice President you will leverage your strong marketing and campaign strategy experience to build customer strategies to lead Financial Health education focusing on the digital destination and experience, content and tools, and channels in which to engage customers. You will leverage your digital-first marketer, data-driven and analytical skills, while also being a creative thinker who is passionate about the customer experience. In addition, you should enjoy building something from the ground up that can enhance quantifiable business results.Job ResponsibilitiesPartner with Marketing, Product, Customer Segment, Sales and Digital teams to help identify opportunities to improve the customer experience, lead innovation and deliver a new digital destination for Financial Health.Strong focus on content planning, development and marketing (including tools and functionality) and collaboration with social media marketing, PR and digital advertising to lead customers to online destinations.Support campaign strategy, planning and implementation of Consumer Bank engagement marketing initiatives with relevant site content grounded in insights.Contribute to the engagement strategy utilizing omni-channel approaches inclusive of all channels: branch & banker, digital, email and owned/paid media channels.Develop test-and-learn agenda by working across a cross-functional team.Recommend solutions and testing plans to improve customer experience, focused on customer insights and pain points specific to financial health.Partner with our Analytics team to build robust performance score card to continually evaluate and optimize program objectives and results.Partner heavily with the Digital and Analytics Centers of Excellence in all aspects from opportunity identification through implementation.Required Qualifications, Capabilities & Skills4-year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management.7+ years of marketing experience with proven track record in content marketing, user experience, digital marketing and direct-to-consumer strategy, innovation and customer experience.Deep knowledge across all communication channels including web, email, SMS, push notifications, in-app messaging, and paid/display media.Strong analytical, problem solving and planning skills.Excels at aligning multiple stakeholders, prioritizing requests, socializing ideas, and keeping all partners informed on program status.Excellent written and verbal presentation skills – especially for C-suite audiences.Highly proficient in Microsoft Excel and Power Point.Preferred Qualifications, Capabilities & SkillsDigital Strategy/UX experience; Financial services industry experience.Develops strong partnerships; leads through collaboration; recognized as a team player.Proven ability to take initiative, influence others, and achieve results.Skilled and comfortable at working in a highly matrixed organization with continuously changing priorities.ABOUT USChase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs.Equal Opportunity Employer/Disability/VeteransAbout The TeamOur Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.
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The Vice President will work as part of the Consumer & Community Banking line of business focused on the Engagement Marketing which has a specific emphasis on supporting customer engagement strategies.As a Marketing Manager-Engagement Marketing Vice President you will leverage your strong marketing and campaign strategy experience to build customer strategies to lead Financial Health education focusing on the digital destination and experience, content and tools, and channels in which to engage customers. You will leverage your digital-first marketer, data-driven and analytical skills, while also being a creative thinker who is passionate about the customer experience. In addition, you should enjoy building something from the ground up that can enhance quantifiable business results.Job ResponsibilitiesPartner with Marketing, Product, Customer Segment, Sales and Digital teams to help identify opportunities to improve the customer experience, lead innovation and deliver a new digital destination for Financial Health.Strong focus on content planning, development and marketing (including tools and functionality) and collaboration with social media marketing, PR and digital advertising to lead customers to online destinations.Support campaign strategy, planning and implementation of Consumer Bank engagement marketing initiatives with relevant site content grounded in insights.Contribute to the engagement strategy utilizing omni-channel approaches inclusive of all channels: branch & banker, digital, email and owned/paid media channels.Develop test-and-learn agenda by working across a cross-functional team.Recommend solutions and testing plans to improve customer experience, focused on customer insights and pain points specific to financial health.Partner with our Analytics team to build robust performance score card to continually evaluate and optimize program objectives and results.Partner heavily with the Digital and Analytics Centers of Excellence in all aspects from opportunity identification through implementation.Required Qualifications, Capabilities & Skills4-year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management.7+ years of marketing experience with proven track record in content marketing, user experience, digital marketing and direct-to-consumer strategy, innovation and customer experience.Deep knowledge across all communication channels including web, email, SMS, push notifications, in-app messaging, and paid/display media.Strong analytical, problem solving and planning skills.Excels at aligning multiple stakeholders, prioritizing requests, socializing ideas, and keeping all partners informed on program status.Excellent written and verbal presentation skills – especially for C-suite audiences.Highly proficient in Microsoft Excel and Power Point.Preferred Qualifications, Capabilities & SkillsDigital Strategy/UX experience; Financial services industry experience.Develops strong partnerships; leads through collaboration; recognized as a team player.Proven ability to take initiative, influence others, and achieve results.Skilled and comfortable at working in a highly matrixed organization with continuously changing priorities.ABOUT USChase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs.Equal Opportunity Employer/Disability/VeteransAbout The TeamOur Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.
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