JPMorgan Chase & Co
Marketing Manager – Engagement Marketing, Primary Bank Vice President
JPMorgan Chase & Co, Columbus, Ohio, United States, 43224
JOB DESCRIPTIONThe Vice President will work as part of the Consumer Bank line of business focused on Engagement Marketing which has a specific emphasis on supporting customer engagement strategies.
As a Marketing Manager Engagement Marketing, Primary Bank Vice President you will leverage your strong marketing and campaign strategy experience to develop customer engagement strategies to enhance primary bank checking and savings customers, with a focus on improving awareness and utilization of account benefits and deepening customer relationships. You will also partner with several cross-functional teams to create campaign strategies that lead awareness and affinity with the products and services we support. In addition, you should enjoy building something from the ground up that can enhance quantifiable business results as you partner with the Analytics team to build robust performance score cards to continually evaluate and optimize program objectives and results.
Job responsibilities:
Partner with Marketing, Product, Sales and Digital teams to help identify opportunities to improve the customer experience, lead innovation and deliver business results driving primary bank behaviors.
Support campaign strategy, planning and implementation of Consumer Bank engagement marketing initiatives across the customer lifecycle.
Contribute to the engagement strategy utilizing omni-channel approaches inclusive of all channels: branch & banker, digital, email and owned/paid media channels.
Develop test-and-learn agenda by working across a cross-functional team.
Recommend solutions and testing plans to improve customer experience, focused on removing customer pain points and roadblocks.
Partner heavily with the Digital and Analytics Centers of Excellence in all aspects from opportunity identification through implementation.
Required qualifications, capabilities, and skills:
4-year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management.
7+ years of marketing experience with proven track record in direct-to-consumer or digital marketing strategy, innovation and customer experience.
Deep knowledge across all communication channels including web, email, SMS, push notifications, in-app messaging, and paid/display media.
Strong analytical, problem solving and planning skills.
Excels at managing multiple projects simultaneously within tight deadlines.
Excellent written and verbal presentation skills – especially for C-suite audiences.
Highly proficient in Microsoft Excel and Power Point.
Preferred qualifications, capabilities, and skills:
Financial services industry experience.
Develops strong partnerships; leads through collaboration; recognized as a team player.
Proven ability to take initiative, influence others, and achieve results.
Skilled and comfortable at working in a highly matrixed organization with continuously changing priorities.
ABOUT US
Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company.
Equal Opportunity Employer/Disability/Veterans
ABOUT THE TEAM
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing.
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As a Marketing Manager Engagement Marketing, Primary Bank Vice President you will leverage your strong marketing and campaign strategy experience to develop customer engagement strategies to enhance primary bank checking and savings customers, with a focus on improving awareness and utilization of account benefits and deepening customer relationships. You will also partner with several cross-functional teams to create campaign strategies that lead awareness and affinity with the products and services we support. In addition, you should enjoy building something from the ground up that can enhance quantifiable business results as you partner with the Analytics team to build robust performance score cards to continually evaluate and optimize program objectives and results.
Job responsibilities:
Partner with Marketing, Product, Sales and Digital teams to help identify opportunities to improve the customer experience, lead innovation and deliver business results driving primary bank behaviors.
Support campaign strategy, planning and implementation of Consumer Bank engagement marketing initiatives across the customer lifecycle.
Contribute to the engagement strategy utilizing omni-channel approaches inclusive of all channels: branch & banker, digital, email and owned/paid media channels.
Develop test-and-learn agenda by working across a cross-functional team.
Recommend solutions and testing plans to improve customer experience, focused on removing customer pain points and roadblocks.
Partner heavily with the Digital and Analytics Centers of Excellence in all aspects from opportunity identification through implementation.
Required qualifications, capabilities, and skills:
4-year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management.
7+ years of marketing experience with proven track record in direct-to-consumer or digital marketing strategy, innovation and customer experience.
Deep knowledge across all communication channels including web, email, SMS, push notifications, in-app messaging, and paid/display media.
Strong analytical, problem solving and planning skills.
Excels at managing multiple projects simultaneously within tight deadlines.
Excellent written and verbal presentation skills – especially for C-suite audiences.
Highly proficient in Microsoft Excel and Power Point.
Preferred qualifications, capabilities, and skills:
Financial services industry experience.
Develops strong partnerships; leads through collaboration; recognized as a team player.
Proven ability to take initiative, influence others, and achieve results.
Skilled and comfortable at working in a highly matrixed organization with continuously changing priorities.
ABOUT US
Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company.
Equal Opportunity Employer/Disability/Veterans
ABOUT THE TEAM
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing.
#J-18808-Ljbffr