JPMorgan Chase & Co
Marketing Manager – Engagement Marketing, Digital Strategy Vice President
JPMorgan Chase & Co, Columbus, Ohio, United States, 43224
JOB DESCRIPTIONThe Vice President will work as part of the Consumer & Community Banking line of business focused on the Engagement Marketing which has a specific emphasis on supporting customer engagement strategies.
As a Marketing Manager-Engagement Marketing Vice President you will leverage your strong marketing and campaign strategy experience to build customer strategies to lead Financial Health education focusing on the digital destination and experience, content and tools, and channels in which to engage customers. You will leverage your digital-first marketer, data-driven and analytical skills, while also being a creative thinker who is passionate about the customer experience. In addition, you should enjoy building something from the ground up that can enhance quantifiable business results.
Job responsibilities:
Partner with Marketing, Product, Customer Segment, Sales and Digital teams to help identify opportunities to improve the customer experience, lead innovation and deliver a new digital destination for Financial Health.
Maintain a strong focus on content planning, development and marketing (including tools and functionality) and collaboration with social media marketing, PR and digital advertising to lead customers to online destinations.
Support campaign strategy, planning and implementation of Consumer Bank engagement marketing initiatives with relevant site content grounded in insights.
Contribute to the engagement strategy utilizing omni-channel approaches inclusive of all channels: branch & banker, digital, email and owned/paid media channels.
Develop test-and-learn agenda by working across a cross-functional team.
Recommend solutions and testing plans to improve customer experience, focused on customer insights and pain points specific to financial health.
Partner with our Analytics team to build robust performance score card to continually evaluate and optimize program objectives and results.
Partner heavily with the Digital and Analytics Centers of Excellence in all aspects from opportunity identification through implementation.
Required qualifications, capabilities, and skills:
4-year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management.
7+ years of marketing experience with proven track record in content marketing, user experience, digital marketing and direct-to-consumer strategy, innovation and customer experience.
Deep knowledge across all communication channels including web, email, SMS, push notifications, in-app messaging, and paid/display media.
Strong analytical, problem solving and planning skills.
Excels at aligning multiple stakeholders, prioritizing requests, socializing ideas, and keeping all partners informed on program status.
Excellent written and verbal presentation skills – especially for C-suite audiences.
Highly proficient in Microsoft Excel and Power Point.
Preferred qualifications, capabilities, and skills:
Digital Strategy/UX experience; Financial services industry experience.
Develops strong partnerships; leads through collaboration; recognized as a team player.
Proven ability to take initiative, influence others, and achieve results.
Skilled and comfortable at working in a highly matrixed organization with continuously changing priorities.
ABOUT US
Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company.
Equal Opportunity Employer/Disability/Veterans
ABOUT THE TEAM
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing.
#J-18808-Ljbffr
As a Marketing Manager-Engagement Marketing Vice President you will leverage your strong marketing and campaign strategy experience to build customer strategies to lead Financial Health education focusing on the digital destination and experience, content and tools, and channels in which to engage customers. You will leverage your digital-first marketer, data-driven and analytical skills, while also being a creative thinker who is passionate about the customer experience. In addition, you should enjoy building something from the ground up that can enhance quantifiable business results.
Job responsibilities:
Partner with Marketing, Product, Customer Segment, Sales and Digital teams to help identify opportunities to improve the customer experience, lead innovation and deliver a new digital destination for Financial Health.
Maintain a strong focus on content planning, development and marketing (including tools and functionality) and collaboration with social media marketing, PR and digital advertising to lead customers to online destinations.
Support campaign strategy, planning and implementation of Consumer Bank engagement marketing initiatives with relevant site content grounded in insights.
Contribute to the engagement strategy utilizing omni-channel approaches inclusive of all channels: branch & banker, digital, email and owned/paid media channels.
Develop test-and-learn agenda by working across a cross-functional team.
Recommend solutions and testing plans to improve customer experience, focused on customer insights and pain points specific to financial health.
Partner with our Analytics team to build robust performance score card to continually evaluate and optimize program objectives and results.
Partner heavily with the Digital and Analytics Centers of Excellence in all aspects from opportunity identification through implementation.
Required qualifications, capabilities, and skills:
4-year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management.
7+ years of marketing experience with proven track record in content marketing, user experience, digital marketing and direct-to-consumer strategy, innovation and customer experience.
Deep knowledge across all communication channels including web, email, SMS, push notifications, in-app messaging, and paid/display media.
Strong analytical, problem solving and planning skills.
Excels at aligning multiple stakeholders, prioritizing requests, socializing ideas, and keeping all partners informed on program status.
Excellent written and verbal presentation skills – especially for C-suite audiences.
Highly proficient in Microsoft Excel and Power Point.
Preferred qualifications, capabilities, and skills:
Digital Strategy/UX experience; Financial services industry experience.
Develops strong partnerships; leads through collaboration; recognized as a team player.
Proven ability to take initiative, influence others, and achieve results.
Skilled and comfortable at working in a highly matrixed organization with continuously changing priorities.
ABOUT US
Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company.
Equal Opportunity Employer/Disability/Veterans
ABOUT THE TEAM
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing.
#J-18808-Ljbffr