JPMorgan Chase Bank, N.A.
Marketing Manager - Engagement Marketing, Digital Strategy Vice President
JPMorgan Chase Bank, N.A., Westerville, Ohio, United States, 43082
The Vice President will work as part of the Consumer & Community Banking line of business focused on the Engagement Marketing which has a specific emphasis on supporting customer engagement strategies.
As a Marketing Manager-Engagement Marketing Vice President you will leverage your strong marketing and campaign strategy experience to build customer strategies to lead Financial Health education focusing on the digital destination and experience, content and tools, and channels in which to engage customers. You will leverage your digital-first marketer, data-driven and analytical skills, while also being a creative thinker who is passionate about the customer experience. In addition, you should enjoy building something from the ground up that can enhance quantifiable business results.
Job responsibilities:
Partner with Marketing, Product, Customer Segment, Sales and Digital teams to help identify opportunities to improve the customer experience, lead innovation and deliver a new digital destination for Financial HealthMaintain a strong focus on content planning, development and marketing (including tools and functionality) and collaboration with social media marketing, PR and digital advertising to lead customers to online destinationsSupport campaign strategy, planning and implementation of Consumer Bank engagement marketing initiatives with relevant site content grounded in insightsContribute to the engagement strategy utilizing omni-channel approaches inclusive of all channels: branch & banker, digital, email and owned/paid media channelsDevelop test-and-learn agenda by working across a cross-functional teamRecommend solutions and testing plans to improve customer experience, focused on customer insights and pain points specific to financial healthPartner with our Analytics team to build robust performance score card to continually evaluate and optimize program objectives and resultsPartner heavily with the Digital and Analytics Centers of Excellence in all aspects from opportunity identification through implementationRequired qualifications, capabilities, and skills:
4-year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management7+ years of marketing experience with proven track record in content marketing, user experience, digital marketing and direct-to-consumer strategy , innovation and customer experienceDeep knowledge across all communication channels including web, email, SMS, push notifications, in-app messaging, and paid/display mediaStrong analytical, problem solving and planning skillsExcels at aligning multiple stakeholders, prioritizing requests, socializing ideas, and keeping all partners informed on program statusExcellent written and verbal presentation skills - especially for C-suite audiencesHighly proficient in Microsoft Excel and Power PointPreferred qualifications, capabilities, and skills:
Digital Strategy/UX experience; Financial services industry experienceDevelops strong partnerships; leads through collaboration; recognized as a team playerProven ability to take initiative, influence others, and achieve resultsSkilled and comfortable at working in a highly matrixed organization with continuously changing priorities
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
As a Marketing Manager-Engagement Marketing Vice President you will leverage your strong marketing and campaign strategy experience to build customer strategies to lead Financial Health education focusing on the digital destination and experience, content and tools, and channels in which to engage customers. You will leverage your digital-first marketer, data-driven and analytical skills, while also being a creative thinker who is passionate about the customer experience. In addition, you should enjoy building something from the ground up that can enhance quantifiable business results.
Job responsibilities:
Partner with Marketing, Product, Customer Segment, Sales and Digital teams to help identify opportunities to improve the customer experience, lead innovation and deliver a new digital destination for Financial HealthMaintain a strong focus on content planning, development and marketing (including tools and functionality) and collaboration with social media marketing, PR and digital advertising to lead customers to online destinationsSupport campaign strategy, planning and implementation of Consumer Bank engagement marketing initiatives with relevant site content grounded in insightsContribute to the engagement strategy utilizing omni-channel approaches inclusive of all channels: branch & banker, digital, email and owned/paid media channelsDevelop test-and-learn agenda by working across a cross-functional teamRecommend solutions and testing plans to improve customer experience, focused on customer insights and pain points specific to financial healthPartner with our Analytics team to build robust performance score card to continually evaluate and optimize program objectives and resultsPartner heavily with the Digital and Analytics Centers of Excellence in all aspects from opportunity identification through implementationRequired qualifications, capabilities, and skills:
4-year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management7+ years of marketing experience with proven track record in content marketing, user experience, digital marketing and direct-to-consumer strategy , innovation and customer experienceDeep knowledge across all communication channels including web, email, SMS, push notifications, in-app messaging, and paid/display mediaStrong analytical, problem solving and planning skillsExcels at aligning multiple stakeholders, prioritizing requests, socializing ideas, and keeping all partners informed on program statusExcellent written and verbal presentation skills - especially for C-suite audiencesHighly proficient in Microsoft Excel and Power PointPreferred qualifications, capabilities, and skills:
Digital Strategy/UX experience; Financial services industry experienceDevelops strong partnerships; leads through collaboration; recognized as a team playerProven ability to take initiative, influence others, and achieve resultsSkilled and comfortable at working in a highly matrixed organization with continuously changing priorities
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans