Guadalupe Centers, Inc.
Director of Digital Marketing
Guadalupe Centers, Inc., Kansas City, Missouri, United States, 64101
Director of Digital Marketing
Department:
Marketing
Reports to:
VP of Marketing
FLSA Status:
Exempt
Supervises : 1-3
Salary:
$80,000 per year
Purpose:
The Director of Digital Marketing will report to the Vice President of Marketing and be responsible for developing, implementing, and managing our digital marketing strategies. This role involves enhancing our online presence through various digital channels to increase brand awareness, engage our community, and support our mission. The Director of Digital Marketing will oversee all social media marketing, copywriting, website management, and SEO for Guadalupe Centers, Inc.
Essential duties and responsibilities:
Develop, manage and execute social media strategies across platforms (Facebook, Twitter, Instagram, LinkedIn, etc.)
Create and curate engaging content that aligns with our brand and mission
Monitor and analyze social media performance metrics to optimize campaigns
Oversee the creation of compelling and creative copy for various digital marketing materials, including social media posts, email campaigns, blogs, and website content
Ensure all copy aligns with our brand voice and messaging
Collaborate with internal teams to gather information and create impactful content
Oversee the maintenance and functionality of the Guadalupe Centers website
Update website content regularly to ensure accuracy and relevance
Work with web developers to implement enhancements and troubleshoot issues
Optimize the user experience and ensure the website is mobile-friendly
Develop and implement SEO strategies to improve organic search rankings
Conduct keyword research and analysis to identify opportunities for content optimization
Monitor and report on website traffic and SEO performance using tools like Digital Reach and Google Analytics
Stay up-to-date with the latest SEO trends and best practices
Other duties as assigned.
Qualification Requirements:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below represent the required knowledge, skill, and/or ability. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Qualifications:
Bachelor’s degree in Marketing, Communications, or a related field
5-8 years of experience in digital marketing, with a focus on social media, copywriting, website management, and SEO
Proven experience managing social media platforms and creating engaging content
Strong copywriting skills with a keen eye for detail and creativity
Experience with website content management systems (e.g., WordPress) and basic HTML/CSS knowledge
Proficiency in SEO tools and techniques, including Google Analytics and keyword research tools
Excellent communication, organizational, and project management skills
Ability to work independently and collaboratively in a team environment
Passion for the mission and values of Guadalupe Centers
Bilingual (English and Spanish) oral and written required.
Working knowledge of Microsoft Office, Google Suite, and marketing software: Canva, Adobe, or similar.
Physical Requirements
While performing the duties of this job, the employee is regularly required to communicate with others, move, and sit frequently. The employee may also be required to lift or move objects of up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. The physical demands described above are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Work Environment:
The usual and customary methods of performing the job functions require the following physical demands: occasional lifting, carrying, pushing, and/or pulling, some climbing and balancing, stooping, kneeling, crouching, and/or crawling, and significant fine finger dexterity. Generally, the job requires 80% sitting, 10% walking, and 10% standing. This job is performed in a generally clean and healthy environment.
Equal Opportunity Employer
GCI is committed to a policy of equal opportunity for all employees and applicants for employment without regard to race, religion, color, creed, ancestry, age, sex, gender, national origin, marital status, pregnancy, citizenship, disability, genetic information, veteran status, service member status or any other category protected by federal, state or local law. Preventing discrimination is the responsibility of every employee in the way employees treat and interact with one another. Therefore, GCI expects all work relations to be business-like and professional, free of bias, prejudice, harassment and/or discrimination.
GCI's policy of Equal Opportunity extends to all conditions of employment including, but not limited to, recruitment, hiring, placement, training, compensation, discipline, transfers, separation, layoff, recall, leave of absence and promotion. GCI will not tolerate any discrimination in the workplace, and it is expected that any employee who believes they have been subjected to any practice that appears to be inconsistent with this policy will contact Human Resources. Improper interference with the ability of GCI's employees to perform their expected job duties is not tolerated.
GCI encourages reporting of incidents or concerns regarding discrimination to the Director of Human Resources, so that prompt and constructive action can be taken. There will be no retaliation or adverse action against an employee for raising an issue or complaint pursuant to this policy. The report will be investigated to determine what, if any, responsive action is necessary and appropriate. Any employee found responsible for an inappropriate or discriminatory act will be subject to disciplinary action, up to and including separation.
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Department:
Marketing
Reports to:
VP of Marketing
FLSA Status:
Exempt
Supervises : 1-3
Salary:
$80,000 per year
Purpose:
The Director of Digital Marketing will report to the Vice President of Marketing and be responsible for developing, implementing, and managing our digital marketing strategies. This role involves enhancing our online presence through various digital channels to increase brand awareness, engage our community, and support our mission. The Director of Digital Marketing will oversee all social media marketing, copywriting, website management, and SEO for Guadalupe Centers, Inc.
Essential duties and responsibilities:
Develop, manage and execute social media strategies across platforms (Facebook, Twitter, Instagram, LinkedIn, etc.)
Create and curate engaging content that aligns with our brand and mission
Monitor and analyze social media performance metrics to optimize campaigns
Oversee the creation of compelling and creative copy for various digital marketing materials, including social media posts, email campaigns, blogs, and website content
Ensure all copy aligns with our brand voice and messaging
Collaborate with internal teams to gather information and create impactful content
Oversee the maintenance and functionality of the Guadalupe Centers website
Update website content regularly to ensure accuracy and relevance
Work with web developers to implement enhancements and troubleshoot issues
Optimize the user experience and ensure the website is mobile-friendly
Develop and implement SEO strategies to improve organic search rankings
Conduct keyword research and analysis to identify opportunities for content optimization
Monitor and report on website traffic and SEO performance using tools like Digital Reach and Google Analytics
Stay up-to-date with the latest SEO trends and best practices
Other duties as assigned.
Qualification Requirements:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below represent the required knowledge, skill, and/or ability. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Qualifications:
Bachelor’s degree in Marketing, Communications, or a related field
5-8 years of experience in digital marketing, with a focus on social media, copywriting, website management, and SEO
Proven experience managing social media platforms and creating engaging content
Strong copywriting skills with a keen eye for detail and creativity
Experience with website content management systems (e.g., WordPress) and basic HTML/CSS knowledge
Proficiency in SEO tools and techniques, including Google Analytics and keyword research tools
Excellent communication, organizational, and project management skills
Ability to work independently and collaboratively in a team environment
Passion for the mission and values of Guadalupe Centers
Bilingual (English and Spanish) oral and written required.
Working knowledge of Microsoft Office, Google Suite, and marketing software: Canva, Adobe, or similar.
Physical Requirements
While performing the duties of this job, the employee is regularly required to communicate with others, move, and sit frequently. The employee may also be required to lift or move objects of up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. The physical demands described above are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Work Environment:
The usual and customary methods of performing the job functions require the following physical demands: occasional lifting, carrying, pushing, and/or pulling, some climbing and balancing, stooping, kneeling, crouching, and/or crawling, and significant fine finger dexterity. Generally, the job requires 80% sitting, 10% walking, and 10% standing. This job is performed in a generally clean and healthy environment.
Equal Opportunity Employer
GCI is committed to a policy of equal opportunity for all employees and applicants for employment without regard to race, religion, color, creed, ancestry, age, sex, gender, national origin, marital status, pregnancy, citizenship, disability, genetic information, veteran status, service member status or any other category protected by federal, state or local law. Preventing discrimination is the responsibility of every employee in the way employees treat and interact with one another. Therefore, GCI expects all work relations to be business-like and professional, free of bias, prejudice, harassment and/or discrimination.
GCI's policy of Equal Opportunity extends to all conditions of employment including, but not limited to, recruitment, hiring, placement, training, compensation, discipline, transfers, separation, layoff, recall, leave of absence and promotion. GCI will not tolerate any discrimination in the workplace, and it is expected that any employee who believes they have been subjected to any practice that appears to be inconsistent with this policy will contact Human Resources. Improper interference with the ability of GCI's employees to perform their expected job duties is not tolerated.
GCI encourages reporting of incidents or concerns regarding discrimination to the Director of Human Resources, so that prompt and constructive action can be taken. There will be no retaliation or adverse action against an employee for raising an issue or complaint pursuant to this policy. The report will be investigated to determine what, if any, responsive action is necessary and appropriate. Any employee found responsible for an inappropriate or discriminatory act will be subject to disciplinary action, up to and including separation.
#J-18808-Ljbffr