Retirement Living
Sales and Marketing Director - Assisted Living
Retirement Living, Richmond, Virginia, United States,
Fostering the right solutions & connections
Sales and Marketing Director - Assisted Living
Company -
Arden Courts of Fair Oaks12469 Lee Jackson Memorial Hwy, Fairfax, VA 22033, USAProMedica is a mission-based, not-for-profit health and well-being organization headquartered in Toledo, Ohio. It serves communities in 28 states, offering acute and ambulatory care, an insurance company with a dental plan, and post-acute and academic business lines. ProMedica's senior care division operates 330+ assisted living facilities, skilled nursing centers, memory care communities, and hospice, palliative and home health care agencies.Arden Courts of Fair Oaks is hiring a Sales and Marketing Director!The
Sales and Marketing Director
is responsible for building and maintaining Assisted Living occupancy through the implementation of a facility marketing plan and application of sales techniques.Regularly and customarily spends the majority of their time engaged in growing move-ins.Maintains a thorough knowledge of the building's products and services, resident care related capabilities, and physician relations.Effectively uses customer relationship management (CRM) systems and tools to manage referral source sales.Develops relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the building.Effectively uses IMPACT sales process to build relationships with inquiries resulting in commitment to move-in.Move-in Process ResponsibilitiesApplication for move-in is completed prior to move-in along with tracking to screen residents for financial appropriateness.Market Planning and AnalysisDevelops and executes an annual sales and marketing plan and manages available resources to meet building objectives within budget.Promotion/PR/Advertising ResponsibilitiesMaintains a media contact list. Writes and submits press releases with photos to local media monthly as outlined in the sales and marketing plan.Maintains current database and develops monthly topical communications to inquiry leads.Works with Corporate Marketing Communications Manager and Manager of Market Development in the development of print advertisement, brochures, and media campaigns.Customer SatisfactionModels customer service principles throughout the building and promotes appreciation of our customers’ needs with every employee.Evaluated on:Total revenue at/above budget.Total occupancy at/above budget.Sales calls met/exceeded goal.Conversion ratios met/exceeded goal.Completes and submits required sales and marketing reports.In return for your expertise, you’ll enjoy excellent training, industry-leading benefits, and unlimited opportunities to learn and grow.Educational Requirements
Position Requirements
Sales experience, preferably in health care services, products, or pharmaceuticals is desirable. Familiarity with long-term care and/or health care services is useful.
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Sales and Marketing Director - Assisted Living
Company -
Arden Courts of Fair Oaks12469 Lee Jackson Memorial Hwy, Fairfax, VA 22033, USAProMedica is a mission-based, not-for-profit health and well-being organization headquartered in Toledo, Ohio. It serves communities in 28 states, offering acute and ambulatory care, an insurance company with a dental plan, and post-acute and academic business lines. ProMedica's senior care division operates 330+ assisted living facilities, skilled nursing centers, memory care communities, and hospice, palliative and home health care agencies.Arden Courts of Fair Oaks is hiring a Sales and Marketing Director!The
Sales and Marketing Director
is responsible for building and maintaining Assisted Living occupancy through the implementation of a facility marketing plan and application of sales techniques.Regularly and customarily spends the majority of their time engaged in growing move-ins.Maintains a thorough knowledge of the building's products and services, resident care related capabilities, and physician relations.Effectively uses customer relationship management (CRM) systems and tools to manage referral source sales.Develops relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the building.Effectively uses IMPACT sales process to build relationships with inquiries resulting in commitment to move-in.Move-in Process ResponsibilitiesApplication for move-in is completed prior to move-in along with tracking to screen residents for financial appropriateness.Market Planning and AnalysisDevelops and executes an annual sales and marketing plan and manages available resources to meet building objectives within budget.Promotion/PR/Advertising ResponsibilitiesMaintains a media contact list. Writes and submits press releases with photos to local media monthly as outlined in the sales and marketing plan.Maintains current database and develops monthly topical communications to inquiry leads.Works with Corporate Marketing Communications Manager and Manager of Market Development in the development of print advertisement, brochures, and media campaigns.Customer SatisfactionModels customer service principles throughout the building and promotes appreciation of our customers’ needs with every employee.Evaluated on:Total revenue at/above budget.Total occupancy at/above budget.Sales calls met/exceeded goal.Conversion ratios met/exceeded goal.Completes and submits required sales and marketing reports.In return for your expertise, you’ll enjoy excellent training, industry-leading benefits, and unlimited opportunities to learn and grow.Educational Requirements
Position Requirements
Sales experience, preferably in health care services, products, or pharmaceuticals is desirable. Familiarity with long-term care and/or health care services is useful.
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