University of Arkansas
Associate director - marketing engagement
University of Arkansas, Little Rock, Arkansas, United States, 72208
Full job description
Current University of Arkansas System employees, including student employees and graduate assistants, need to log in to Workday via MyApps.Microsoft.com, then access Find Jobs from the Workday search bar to view and apply for open positions. Students at University of Arkansas System two-year institutions will also view open positions and apply within Workday by searching for "Find Jobs for Students".Closing Date:Type of Position: Senior Professional Staff - Athletic AffairsWorkstudy Position: NoJob Type: RegularWork Shift:Sponsorship Available: NoInstitution Name: University of Arkansas at Little RockThe University of Arkansas at Little Rock is a metropolitan research university that provides an accessible, quality education through flexible learning and unparalleled internship opportunities. At UA Little Rock, we prepare our more than 8,900 students to be innovators and responsible leaders in their fields.Department: External OperationsSummary of Job Duties: The Associate AD for Marketing & Engagement will serve as a member of the department’s Leadership Team and is responsible for the oversight, management and operation of external marketing, community engagement, brand management and fan experience efforts for the Department of Athletics. The primary focus of this position is to create and execute a broad external strategy that promotes Trojan Athletics and increases revenue utilizing a multi-faceted approach, including grassroots marketing, digital and social media engagement, online/multimedia strategies, among other platforms.The successful candidate will employ a dynamic leadership style that guides a team to exhibit progressive work through innovation, based on best practices and industry standards for marketing, engagement, revenue enhancement, attendance driving programs and fan entertainment/experience. This position is governed by state and federal laws, and agency/institution policy.Qualifications:REQUIRED EDUCATION AND/OR EXPERIENCE:Bachelor’s Degree in Marketing, Communications, Sports Management or related field;A minimum of three (3) years’ experience in Marketing, Communications, Sales or related field, preferably in a collegiate or professional athletics setting (Other comparable experience will be considered).PREFERRED EDUCATION AND/OR EXPERIENCE:Master’s Degree preferred.JOB DUTIES AND RESPONSIBILITIES:Create and manage marketing materials, such as advertising materials, brochures, and newsletters;Assist with planning and executing events, including logistical coordination, guest and speaker planning, and post-event follow-up;Engage with audiences through social media outreach;Conduct market research to identify new opportunities and analyze consumer behavior;Manage daily administrative tasks to ensure the marketing department runs smoothly;Prepare reports on marketing and sales metrics, like conversion rates;Monitor and report competitor sales and marketing activities;Other job duties as assigned by the Director of Athletics.KNOWLEDGE, SKILLS, AND ABILITIES:Must be able to develop meaningful and productive relationships with colleagues, coaches and student-athletes;Strong background in writing, editing, design (print/web) and be able to oversee efforts of the Marketing & Branding unit;Strong computer skills and related software capability;Excellent management, organizational, analytical, and project management skills;Ability to meet established deadlines and work effectively with diverse groups of internal and external constituents;Ability to travel regularly and work on weekends, nights and holidays when necessary;Ability to analyze, interpret, communicate, and adhere to Trojan Athletics, UA Little Rock, Ohio Valley Conference and NCAA policies, procedures, rules and regulations.Additional Information:Salary Information:
$75,000Required Documents to Apply:
Cover Letter/Letter of Application, List of three Professional References (name, email, business title), ResumeOptional Documents:Special Instructions to Applicants:Recruitment Contact Information:
Frank Cuervo, Athletics Director, fmcuervo@ualr.eduAll application materials must be uploaded to the University of Arkansas System Career Site UASYS. Please do not send to listed recruitment contact.Pre-employment Screening Requirements:
Criminal Background Check, Motor Vehicle Reports Check, Sex Offender Registry, Substance Abuse Testing.The University of Arkansas at Little Rock is committed to providing a safe campus community. We conduct background checks for applicants being considered for employment.The University of Arkansas is an equal opportunity, affirmative action institution. The University does not discriminate in its education programs or activities (including in admission and employment) on the basis of age, race, color, national origin, disability, religion, marital or parental status, protected veteran status, military service, genetic information, or sex (including pregnancy, sexual orientation, and gender identity).Persons must have proof of legal authority to work in the United States on the first day of employment.All application information is subject to public disclosure under the Arkansas Freedom of Information Act.Constant Physical Activity:
Hearing, Manipulate items with fingers, including keyboarding, Sitting, Standing, Talking, WalkingFrequent Physical Activity:
Driving, Hearing, Manipulate items with fingers, including keyboarding, Sitting, Standing, Talking, WalkingOccasional Physical Activity:
Lifting, Pulling, PushingBenefits Eligible:
Yes
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Current University of Arkansas System employees, including student employees and graduate assistants, need to log in to Workday via MyApps.Microsoft.com, then access Find Jobs from the Workday search bar to view and apply for open positions. Students at University of Arkansas System two-year institutions will also view open positions and apply within Workday by searching for "Find Jobs for Students".Closing Date:Type of Position: Senior Professional Staff - Athletic AffairsWorkstudy Position: NoJob Type: RegularWork Shift:Sponsorship Available: NoInstitution Name: University of Arkansas at Little RockThe University of Arkansas at Little Rock is a metropolitan research university that provides an accessible, quality education through flexible learning and unparalleled internship opportunities. At UA Little Rock, we prepare our more than 8,900 students to be innovators and responsible leaders in their fields.Department: External OperationsSummary of Job Duties: The Associate AD for Marketing & Engagement will serve as a member of the department’s Leadership Team and is responsible for the oversight, management and operation of external marketing, community engagement, brand management and fan experience efforts for the Department of Athletics. The primary focus of this position is to create and execute a broad external strategy that promotes Trojan Athletics and increases revenue utilizing a multi-faceted approach, including grassroots marketing, digital and social media engagement, online/multimedia strategies, among other platforms.The successful candidate will employ a dynamic leadership style that guides a team to exhibit progressive work through innovation, based on best practices and industry standards for marketing, engagement, revenue enhancement, attendance driving programs and fan entertainment/experience. This position is governed by state and federal laws, and agency/institution policy.Qualifications:REQUIRED EDUCATION AND/OR EXPERIENCE:Bachelor’s Degree in Marketing, Communications, Sports Management or related field;A minimum of three (3) years’ experience in Marketing, Communications, Sales or related field, preferably in a collegiate or professional athletics setting (Other comparable experience will be considered).PREFERRED EDUCATION AND/OR EXPERIENCE:Master’s Degree preferred.JOB DUTIES AND RESPONSIBILITIES:Create and manage marketing materials, such as advertising materials, brochures, and newsletters;Assist with planning and executing events, including logistical coordination, guest and speaker planning, and post-event follow-up;Engage with audiences through social media outreach;Conduct market research to identify new opportunities and analyze consumer behavior;Manage daily administrative tasks to ensure the marketing department runs smoothly;Prepare reports on marketing and sales metrics, like conversion rates;Monitor and report competitor sales and marketing activities;Other job duties as assigned by the Director of Athletics.KNOWLEDGE, SKILLS, AND ABILITIES:Must be able to develop meaningful and productive relationships with colleagues, coaches and student-athletes;Strong background in writing, editing, design (print/web) and be able to oversee efforts of the Marketing & Branding unit;Strong computer skills and related software capability;Excellent management, organizational, analytical, and project management skills;Ability to meet established deadlines and work effectively with diverse groups of internal and external constituents;Ability to travel regularly and work on weekends, nights and holidays when necessary;Ability to analyze, interpret, communicate, and adhere to Trojan Athletics, UA Little Rock, Ohio Valley Conference and NCAA policies, procedures, rules and regulations.Additional Information:Salary Information:
$75,000Required Documents to Apply:
Cover Letter/Letter of Application, List of three Professional References (name, email, business title), ResumeOptional Documents:Special Instructions to Applicants:Recruitment Contact Information:
Frank Cuervo, Athletics Director, fmcuervo@ualr.eduAll application materials must be uploaded to the University of Arkansas System Career Site UASYS. Please do not send to listed recruitment contact.Pre-employment Screening Requirements:
Criminal Background Check, Motor Vehicle Reports Check, Sex Offender Registry, Substance Abuse Testing.The University of Arkansas at Little Rock is committed to providing a safe campus community. We conduct background checks for applicants being considered for employment.The University of Arkansas is an equal opportunity, affirmative action institution. The University does not discriminate in its education programs or activities (including in admission and employment) on the basis of age, race, color, national origin, disability, religion, marital or parental status, protected veteran status, military service, genetic information, or sex (including pregnancy, sexual orientation, and gender identity).Persons must have proof of legal authority to work in the United States on the first day of employment.All application information is subject to public disclosure under the Arkansas Freedom of Information Act.Constant Physical Activity:
Hearing, Manipulate items with fingers, including keyboarding, Sitting, Standing, Talking, WalkingFrequent Physical Activity:
Driving, Hearing, Manipulate items with fingers, including keyboarding, Sitting, Standing, Talking, WalkingOccasional Physical Activity:
Lifting, Pulling, PushingBenefits Eligible:
Yes
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