State of North Carolina
Social Media Marketing Manager
State of North Carolina, Wilmington, North Carolina, United States, 28412
Salary:
$40,442.00 - $70,774.00 Annually
Location :
Craven County, NC
Job Type:
Permanent Full-Time
Remote Employment:
Flexible/Hybrid
Job Number:
24-11488 TP65011431
Department:
Dept of Natural and Cultural Resources
Division:
Tryon Palace Historic Sites & Gardens
Opening Date:
09/12/2024
Closing Date:
10/10/2024 5:00 PM Eastern
Job Class Title:
Information & Communications Specialist I
Position Number:
65011431
Section:
Public Affairs
Work Location:
New Bern
Salary Grade:
NC10
Recruitment Range:
$40,442 - $48,457
Description of Work
This position is deemed eligible for hybrid telework under DNCR's Telework Policy.
Recruitment Range: $40,442 - $48,457This is a range. Selected candidate's salary will be determined within this range based on qualifications, equity, and funding at the time of hire.
This position is located at:
610 Pollack Street
New Bern, NC 27562
Primary Purpose of Position:The Social Media Marketing Manager works alongside the Public Affairs Director in creating a comprehensive marketing and promotional strategy that aligns with the Tryon Palace brand. The Public Affairs Director and the Social Media Marketing Manager perform a range of public information and public relations related work and are responsible for informing and engaging the public with Tryon Palace events, tours, lectures, happenings and history. All visual and editorial content must support the Tryon Palace brand. This position does require weekend and evening duties on occasion.
Key Responsibilities:
Managing social media on various platforms, including updates on calendars, engagements, and informational and promotional content.Coordinating digital advertising to support overall marketing and promotional strategy, to include keeping a running record of start and end of ads running across multiple platforms.Keeping email marketing program (Constant Contact) up to date with accurate contact listings and assists with content writing for monthly Newsletter.Providing monthly social media and demographic statistics.Submitting invoices for payment, timely and accurately, and tracks expenses in Budget Tracking.Providing photography and videography needs for Tryon Palace.
Click
to learn about employee perks and benefits.
Knowledge, Skills and Abilities / Competencies
To receive credit for your work history and credentials, you must provide the information on the application form. Any information omitted from the application form, listed as general statements, listed under the text resume section, or on an attachment will not be considered for qualifying credit.
Qualified candidates must have or be able to:
Demonstrated experience with digital technology used across social media platforms (Facebook, Instagram, LinkedIn, and/or X) to build branding and use of analytical tools to improve upon resultsDemonstrated experience in professionally writing and/or editing copy for informational and promotional contentDemonstrated proficiency using Adobe PhotoshopDemonstrated experience with marketing, promotions, and/or advertising strategiesManagement Prefers:
Certification in Digital MarketingDemonstrated experience in public affairsWorking experience utilizing Adobe Illustrator, Acrobat Pro and InDesignWorking experience editing video using Final Cut ProDemonstrated experience in marketing a museum, historic site, or tourism destination on social mediaExperience with using digital cameras and video production equipment
Minimum Education and Experience Requirements
Some state job postings say you can qualify by an "equivalent combination of education and experience." If that language appears below, then you may qualify through EITHER years education OR years of directly related experience, OR a combination of both. See of oshr.nc.gov/experience-guide for details.
Bachelor's degree in communications, public relations, public affairs, journalism, English, or related field from an appropriately accredited institution;
OR
An equivalent combination of education and experience.
Supplemental and Contact Information
Section/Unit Description:Public Affairs performs a range of public information and public related work for Tryon Palace. This work includes developing and delivering promotional and informational materials through a variety of information media - print, digital, radio, broadcast and social media. The Public Affairs team also includes Development and Special Events. Together, they work collaboratively to engage the public with Tryon Palace and build support for its mission. Executing fundraising events and other special events such as exhibit openings and all site events, is a responsibility of this team.
Division Description:Tryon Palace
welcomes, inspires, and engages all visitors and patrons to discover eastern North Carolina's rich and dynamic history. At Tryon Palace, North Carolina's first permanent colonial and state capitol, we interpret the history of our community and state using living history, programming, and exhibits to present an authentic view. With scholarship and integrity, we preserve and interpret buildings, landscapes, collections, and gardens that tell the story of One History, Many Voices.
Agency Description:The
North Carolina Department of Natural and Cultural Resources (DNCR)
takes care of the things that people love about North Carolina, literally from A to Z. The Arts to the Zoo, and so much else - parks, aquariums, historic sites, archaeology, African American Heritage Commission, science and history museums, the state Symphony, Library and Archives, historic preservation, land and water stewardship, and more. These places, and the ideas they represent, create a shared identity in North Carolina. They provide common ground. Everyone is welcome. The Department's vision is to be the leader in using the state's natural and cultural resources to build the social, cultural, educational, and economic future of North Carolina. Our goal is to promote equity and inclusion among our employees and our programming to reflect and celebrate our state's diverse population, culture, and history. We encourage you to apply to become a part of our team. Check out about our Department.
The Department of Natural and Cultural Resources (DNCR) selects applicants for employment based on required education and experience and job-related knowledge, skills, and abilities without regard to race, religion, color, national origin, sex, pregnancy, gender identity or expression, sexual orientation, age (40 or older), disability, National Guard or veteran status, genetic information, political affiliation, or political influence.
We are an state, ensuring that people with disabilities have equal opportunities to succeed in the state government workplace. DNCR supports pay equity for women, establish paid parental leave for birth, adoption, and foster care, and implement fair chance policies. Join a team that welcomes, values, respects and supports all members of our work community.
Please be sure to complete the application in full . Resumes may be uploaded with your application but will not be accepted in lieu of a fully completed application and will not be considered for qualifying credit. "See Resume" or "See Attachment" will NOT be accepted.
Information should be provided in the appropriate areas, to include the following: Education, including high school and all degrees obtained, Work Experience, and Certificates & Licenses. It is critical to our screening and salary determination process that applications contain comprehensive candidate information.
Answers to Supplemental Questions are not a substitute for providing all relevant information within the body of your application. To receive credit for the supplemental questions, you must provide supporting information within the "Work Experience" section of the application, to support your answers.
Degrees must be received from appropriately accredited institutions. Transcripts, and degree evaluations may be uploaded with your application. If you have student loans, becoming a state employee includes eligibility for the Public Service Loan Forgiveness Program. Visit to learn more.
To obtain veterans preference,
you must scan and upload a copy of your DD-214 or discharge orders.
Applicants requesting and receiving an accommodation under the Americans with Disabilities Act (ADA) are eligible to submit paper applications via mail or by fax. Please call the human resources office for assistance.
If multiple applications are submitted to an individual posting, only the most recent application received prior to the closing date will be accepted. Applications must be submitted by 5:00 PM on the closing date.
Due to the volume of applications received, we are unable to provide information regarding the status of your application over the phone. To check the status of your application, please log in to your account. Upon the closing date, applications are "Under Review" and will be screened by Human Resources for the qualified applicants. The hiring process may take several weeks.
It is the policy of the State of North Carolina and the N.C. Department of Natural and Cultural Resources that all employees provide proof of employment eligibility (immigration and naturalization) on the first day of employment. We participate in E-Verify (Employment Eligibility Verification System).
CONTACT INFORMATION:N.C. Department of Natural and Cultural ResourcesDivision of Human ResourcesMelissa Riley109 E. Jones StreetRaleigh, NC 27601Phone: 919-814-6670employment@dncr.nc.gov
Technical issues submitting your application, please call the
NeoGov Help
Line at 855-524-5627.
NOTE: For temporary, contract or other supplemental staffing appointments:There are no paid leave, retirement or other benefits associated with these appointment types.
For permanent and time-limited appointments:Eligible employees have benefits that include employee health insurance options, standard and supplemental retirement plans, NC Flex (a variety of high-quality, low-cost benefits on a pre-tax basis), and paid vacation, sick, and community service leave, to name a few. Paid parental leave is available for eligible employees. Some benefits require 30 + hours work/week for participation.
01
I understand that DNCR requires a complete description of work history with all employment experience detailed to be considered for employment. I have included all this information within my application. (If you have not completed the application requirements, please return to your application to finish it before submitting.)
Yes I understand this requirement.
02
If offered this position, are you willing to accept a salary within the posted recruitment range of $40,442 - $48,457?
YesNo
03
How many years of experience do you have with digital technology used across social media platforms (Facebook, Instagram, LinkedIn, and/or X) to build branding and use of analytical tools to improve upon results?
NoneLess than 1 yearAt least 1 year but less than 3 yearsAt least 3 years but less than 5 yearsAt least 5 years but less than 7 years7 years or more
04
How many years of experience do you have professionally writing and/or editing copy for informational and promotional content?
NoneLess than 1 yearAt least 1 year but less than 3 yearsAt least 3 years but less than 5 yearsAt least 5 years but less than 7 years7 years or more
05
What is your level of proficiency with Adobe Photoshop?
No experienceBeginner (able to resize an image and perform simple color correction)Intermediate (able to remove a background from an image, retouch blemishes, and export images for various media)Proficient/Expert (able to use "smart" objects, create layer masks, and apply custom effects)
06
How many years demonstrated experience do you have in marketing, promotions, and/or advertising strategies?
NoneLess than 1 yearAt least 1 year but less than 3 yearsAt least 3 years but less than 5 yearsAt least 5 years but less than 7 years7 years or more
07
*Do you have experience in public affairs?
YesNo
08
* Do you have a certification in Digital Marketing?
YesNo
09
* Do you have working experience with the following Adobe Suite programs (check all that apply)?
IllustratorInDesignAcrobat ProNone of the above
10
* Do you have working experience editing video using Final Cut Pro?
YesNo
11
* Do you have demonstrated experience in marketing a museum, historic site, or tourism destination on social media?
YesNo
12
* Do you have experience with using digital cameras and video production equipment?
YesNo
Required Question
$40,442.00 - $70,774.00 Annually
Location :
Craven County, NC
Job Type:
Permanent Full-Time
Remote Employment:
Flexible/Hybrid
Job Number:
24-11488 TP65011431
Department:
Dept of Natural and Cultural Resources
Division:
Tryon Palace Historic Sites & Gardens
Opening Date:
09/12/2024
Closing Date:
10/10/2024 5:00 PM Eastern
Job Class Title:
Information & Communications Specialist I
Position Number:
65011431
Section:
Public Affairs
Work Location:
New Bern
Salary Grade:
NC10
Recruitment Range:
$40,442 - $48,457
Description of Work
This position is deemed eligible for hybrid telework under DNCR's Telework Policy.
Recruitment Range: $40,442 - $48,457This is a range. Selected candidate's salary will be determined within this range based on qualifications, equity, and funding at the time of hire.
This position is located at:
610 Pollack Street
New Bern, NC 27562
Primary Purpose of Position:The Social Media Marketing Manager works alongside the Public Affairs Director in creating a comprehensive marketing and promotional strategy that aligns with the Tryon Palace brand. The Public Affairs Director and the Social Media Marketing Manager perform a range of public information and public relations related work and are responsible for informing and engaging the public with Tryon Palace events, tours, lectures, happenings and history. All visual and editorial content must support the Tryon Palace brand. This position does require weekend and evening duties on occasion.
Key Responsibilities:
Managing social media on various platforms, including updates on calendars, engagements, and informational and promotional content.Coordinating digital advertising to support overall marketing and promotional strategy, to include keeping a running record of start and end of ads running across multiple platforms.Keeping email marketing program (Constant Contact) up to date with accurate contact listings and assists with content writing for monthly Newsletter.Providing monthly social media and demographic statistics.Submitting invoices for payment, timely and accurately, and tracks expenses in Budget Tracking.Providing photography and videography needs for Tryon Palace.
Click
to learn about employee perks and benefits.
Knowledge, Skills and Abilities / Competencies
To receive credit for your work history and credentials, you must provide the information on the application form. Any information omitted from the application form, listed as general statements, listed under the text resume section, or on an attachment will not be considered for qualifying credit.
Qualified candidates must have or be able to:
Demonstrated experience with digital technology used across social media platforms (Facebook, Instagram, LinkedIn, and/or X) to build branding and use of analytical tools to improve upon resultsDemonstrated experience in professionally writing and/or editing copy for informational and promotional contentDemonstrated proficiency using Adobe PhotoshopDemonstrated experience with marketing, promotions, and/or advertising strategiesManagement Prefers:
Certification in Digital MarketingDemonstrated experience in public affairsWorking experience utilizing Adobe Illustrator, Acrobat Pro and InDesignWorking experience editing video using Final Cut ProDemonstrated experience in marketing a museum, historic site, or tourism destination on social mediaExperience with using digital cameras and video production equipment
Minimum Education and Experience Requirements
Some state job postings say you can qualify by an "equivalent combination of education and experience." If that language appears below, then you may qualify through EITHER years education OR years of directly related experience, OR a combination of both. See of oshr.nc.gov/experience-guide for details.
Bachelor's degree in communications, public relations, public affairs, journalism, English, or related field from an appropriately accredited institution;
OR
An equivalent combination of education and experience.
Supplemental and Contact Information
Section/Unit Description:Public Affairs performs a range of public information and public related work for Tryon Palace. This work includes developing and delivering promotional and informational materials through a variety of information media - print, digital, radio, broadcast and social media. The Public Affairs team also includes Development and Special Events. Together, they work collaboratively to engage the public with Tryon Palace and build support for its mission. Executing fundraising events and other special events such as exhibit openings and all site events, is a responsibility of this team.
Division Description:Tryon Palace
welcomes, inspires, and engages all visitors and patrons to discover eastern North Carolina's rich and dynamic history. At Tryon Palace, North Carolina's first permanent colonial and state capitol, we interpret the history of our community and state using living history, programming, and exhibits to present an authentic view. With scholarship and integrity, we preserve and interpret buildings, landscapes, collections, and gardens that tell the story of One History, Many Voices.
Agency Description:The
North Carolina Department of Natural and Cultural Resources (DNCR)
takes care of the things that people love about North Carolina, literally from A to Z. The Arts to the Zoo, and so much else - parks, aquariums, historic sites, archaeology, African American Heritage Commission, science and history museums, the state Symphony, Library and Archives, historic preservation, land and water stewardship, and more. These places, and the ideas they represent, create a shared identity in North Carolina. They provide common ground. Everyone is welcome. The Department's vision is to be the leader in using the state's natural and cultural resources to build the social, cultural, educational, and economic future of North Carolina. Our goal is to promote equity and inclusion among our employees and our programming to reflect and celebrate our state's diverse population, culture, and history. We encourage you to apply to become a part of our team. Check out about our Department.
The Department of Natural and Cultural Resources (DNCR) selects applicants for employment based on required education and experience and job-related knowledge, skills, and abilities without regard to race, religion, color, national origin, sex, pregnancy, gender identity or expression, sexual orientation, age (40 or older), disability, National Guard or veteran status, genetic information, political affiliation, or political influence.
We are an state, ensuring that people with disabilities have equal opportunities to succeed in the state government workplace. DNCR supports pay equity for women, establish paid parental leave for birth, adoption, and foster care, and implement fair chance policies. Join a team that welcomes, values, respects and supports all members of our work community.
Please be sure to complete the application in full . Resumes may be uploaded with your application but will not be accepted in lieu of a fully completed application and will not be considered for qualifying credit. "See Resume" or "See Attachment" will NOT be accepted.
Information should be provided in the appropriate areas, to include the following: Education, including high school and all degrees obtained, Work Experience, and Certificates & Licenses. It is critical to our screening and salary determination process that applications contain comprehensive candidate information.
Answers to Supplemental Questions are not a substitute for providing all relevant information within the body of your application. To receive credit for the supplemental questions, you must provide supporting information within the "Work Experience" section of the application, to support your answers.
Degrees must be received from appropriately accredited institutions. Transcripts, and degree evaluations may be uploaded with your application. If you have student loans, becoming a state employee includes eligibility for the Public Service Loan Forgiveness Program. Visit to learn more.
To obtain veterans preference,
you must scan and upload a copy of your DD-214 or discharge orders.
Applicants requesting and receiving an accommodation under the Americans with Disabilities Act (ADA) are eligible to submit paper applications via mail or by fax. Please call the human resources office for assistance.
If multiple applications are submitted to an individual posting, only the most recent application received prior to the closing date will be accepted. Applications must be submitted by 5:00 PM on the closing date.
Due to the volume of applications received, we are unable to provide information regarding the status of your application over the phone. To check the status of your application, please log in to your account. Upon the closing date, applications are "Under Review" and will be screened by Human Resources for the qualified applicants. The hiring process may take several weeks.
It is the policy of the State of North Carolina and the N.C. Department of Natural and Cultural Resources that all employees provide proof of employment eligibility (immigration and naturalization) on the first day of employment. We participate in E-Verify (Employment Eligibility Verification System).
CONTACT INFORMATION:N.C. Department of Natural and Cultural ResourcesDivision of Human ResourcesMelissa Riley109 E. Jones StreetRaleigh, NC 27601Phone: 919-814-6670employment@dncr.nc.gov
Technical issues submitting your application, please call the
NeoGov Help
Line at 855-524-5627.
NOTE: For temporary, contract or other supplemental staffing appointments:There are no paid leave, retirement or other benefits associated with these appointment types.
For permanent and time-limited appointments:Eligible employees have benefits that include employee health insurance options, standard and supplemental retirement plans, NC Flex (a variety of high-quality, low-cost benefits on a pre-tax basis), and paid vacation, sick, and community service leave, to name a few. Paid parental leave is available for eligible employees. Some benefits require 30 + hours work/week for participation.
01
I understand that DNCR requires a complete description of work history with all employment experience detailed to be considered for employment. I have included all this information within my application. (If you have not completed the application requirements, please return to your application to finish it before submitting.)
Yes I understand this requirement.
02
If offered this position, are you willing to accept a salary within the posted recruitment range of $40,442 - $48,457?
YesNo
03
How many years of experience do you have with digital technology used across social media platforms (Facebook, Instagram, LinkedIn, and/or X) to build branding and use of analytical tools to improve upon results?
NoneLess than 1 yearAt least 1 year but less than 3 yearsAt least 3 years but less than 5 yearsAt least 5 years but less than 7 years7 years or more
04
How many years of experience do you have professionally writing and/or editing copy for informational and promotional content?
NoneLess than 1 yearAt least 1 year but less than 3 yearsAt least 3 years but less than 5 yearsAt least 5 years but less than 7 years7 years or more
05
What is your level of proficiency with Adobe Photoshop?
No experienceBeginner (able to resize an image and perform simple color correction)Intermediate (able to remove a background from an image, retouch blemishes, and export images for various media)Proficient/Expert (able to use "smart" objects, create layer masks, and apply custom effects)
06
How many years demonstrated experience do you have in marketing, promotions, and/or advertising strategies?
NoneLess than 1 yearAt least 1 year but less than 3 yearsAt least 3 years but less than 5 yearsAt least 5 years but less than 7 years7 years or more
07
*Do you have experience in public affairs?
YesNo
08
* Do you have a certification in Digital Marketing?
YesNo
09
* Do you have working experience with the following Adobe Suite programs (check all that apply)?
IllustratorInDesignAcrobat ProNone of the above
10
* Do you have working experience editing video using Final Cut Pro?
YesNo
11
* Do you have demonstrated experience in marketing a museum, historic site, or tourism destination on social media?
YesNo
12
* Do you have experience with using digital cameras and video production equipment?
YesNo
Required Question