Thesagegroup
Added - 18 hours ago Marketing Manager, App Campaigns 27191 Marketing/Branding S
Thesagegroup, San Francisco, California, United States, 94199
Added - 09/19/24 Marketing Manager, App Campaigns 27191 Marketing/Branding San Francisco, California | FreelanceMarketing Manager, App Campaigns
The Sage Group’s client, a Bay Area based online food ordering and delivery platform, is searching for a talented individual to contribute to and execute App Campaigns (Google App Campaigns) strategy globally, across various lines of business. You'll collaborate closely with marketing managers and cross-functional partners, communicating progress to stakeholders.
What You'll Do:
Execute and optimize campaign strategies for different channelsManage day-to-day App Campaigns delivery, including:Creative managementCampaign creationExperimentationReportingTranslate business needs into optimization strategies, executing them at scaleDrive process improvements, adopting best practices, and innovating for productivityUnderstand and navigate the nuances and differences between Android and iOS campaigns, including the impact of iOS privacy changes on marketing strategiesRequirements:
Bachelor's degree or equivalent experience3-5 years of experience in SEM, Apps, or other paid channels in a fast-paced, high-growth environmentUnderstanding of web and app media buying, tracking, and attributionProficiency in Excel or SQLExcellent analytical skillsStrong communication skills, with the ability to explain the "why" and "how" behind the "what"Proactive, self-paced, and organized, with ability to structure and prioritize tasks in a complex environmentPreferred Qualifications:
Experience with app-based businesses and building campaign strategies driving app store and web trafficGlobal campaign management experienceExperience with incremental testing and experimentationTechnical understanding of marketing and analytics technologies associated with the roleRobust report generation skillsDeep understanding of the implications of iOS privacy changes on marketing strategies and ability to adapt campaigns accordinglyLocation:
Remote, USADuration:
6 Months/ opportunity to extendCompensation:
$57.50/hr#J-18808-Ljbffr
The Sage Group’s client, a Bay Area based online food ordering and delivery platform, is searching for a talented individual to contribute to and execute App Campaigns (Google App Campaigns) strategy globally, across various lines of business. You'll collaborate closely with marketing managers and cross-functional partners, communicating progress to stakeholders.
What You'll Do:
Execute and optimize campaign strategies for different channelsManage day-to-day App Campaigns delivery, including:Creative managementCampaign creationExperimentationReportingTranslate business needs into optimization strategies, executing them at scaleDrive process improvements, adopting best practices, and innovating for productivityUnderstand and navigate the nuances and differences between Android and iOS campaigns, including the impact of iOS privacy changes on marketing strategiesRequirements:
Bachelor's degree or equivalent experience3-5 years of experience in SEM, Apps, or other paid channels in a fast-paced, high-growth environmentUnderstanding of web and app media buying, tracking, and attributionProficiency in Excel or SQLExcellent analytical skillsStrong communication skills, with the ability to explain the "why" and "how" behind the "what"Proactive, self-paced, and organized, with ability to structure and prioritize tasks in a complex environmentPreferred Qualifications:
Experience with app-based businesses and building campaign strategies driving app store and web trafficGlobal campaign management experienceExperience with incremental testing and experimentationTechnical understanding of marketing and analytics technologies associated with the roleRobust report generation skillsDeep understanding of the implications of iOS privacy changes on marketing strategies and ability to adapt campaigns accordinglyLocation:
Remote, USADuration:
6 Months/ opportunity to extendCompensation:
$57.50/hr#J-18808-Ljbffr