Digital Marketing Coordinator

Title: Digital Marketing Coordinator Reports to: Chief Marketing Officer Position Overview: Job Duties & Responsibilities: Manage agency email platform by building out templates, maintenance and hygiene of lists, and spam filtering. Manage SEO and SEM campaigns. Website maintenance and updates: page builds, update and post content based on SEO, and link redirects. Manage Google Grants and maintain relationship with Google Account Rep. Respond to Google reviews and update marketing department with improvements to be made in response to reviews. Create and manage Social Media strategy to grow engagement and followers based on analytics and data. Manage Google analytics, tracking, and reporting. UTM and QR code creation for tracking. Track proof of performance (POP) for social, email and other digital products. Marketing lead in agency CRM platform. SMS management. Marketing liaison with the Information Technology department. Work alongside Marketing and IT staff to optimize project management tools. Research and suggest competitive digital products by identifying and evaluating product characteristics, distribution, pricing, and advertising and promotional opportunities. Work with vendors, contractors and relevant staff to move digital requests forward. Help maintain departmental digital budget. Update job knowledge by participating in professional development opportunities. Accomplish organization goals by accepting ownership for accomplishing new and different digital requests. Job Requirements & Qualifications: Requires strong understanding of HTML and CSS. CRM experience (Bonterra a plus). CMS platform experience (Wordpress is a plus). Must have excellent writing, grammar, and punctuation skills. Experience with all social media channels and strategies. Experience with MailChimp or other email service. Must be able to understand and dissect analytics related to email and social media. Adhere to brand standards, including agency voice. Creative, proactive, and forward-thinking mindset. Experience with Trello, Monday, Asana, and/or other project management tools. J-18808-Ljbffr