Technical Marketing Manager Construction

As the Technical Marketing Manager for our Construction segment, the desired and key expectations over the first 1-3 years in the role include maintaining regional standard margins and representing customer needs in regional and global construction processes. You will set business and opportunity priorities for the region, oversee construction planning and forecasts, develop marketing and sales tools, engage with customers, manage the regional portfolio, establish regional pricing strategies, ensure quality technical service for our construction customers, and lead regional innovation projects in the Construction segment.

RESPONSIBILITIES

• Lead the regional market segment as the regional Applied Technology & Technical Service Manager for Construction, ensuring the safeguarding and profitable growth of the construction business according to business line (BL) expectations.
• Develop and implement detailed regional execution plans that incorporate global market segment strategy, tailored with regional insights, and ensure cross-functional alignment (especially with sales and technical teams) for successful execution.
• Assume Profit & Loss responsibility for the market segment in the AMERICAS, ensuring that volumes, sales, and margins meet the financial targets derived from segment and BL planning.
• Develop and prioritize regional portfolios (e.g., Innovation, Opportunity) in alignment with the market segment strategy and regional plans, coordinating the planning and prioritization of available and required resources.
• Gather, analyze, and translate regional and subregional market insights into actionable strategies.
• Execute regional marketing activities, including pricing, promotion, and other market communication strategies.
• Maintain effective support and interaction with the Global Head of Marketing for Construction, facilitating global strategic initiatives and ensuring regional contributions align with overall business objectives.
• Plan, coordinate, and execute marketing activities such as product launches, participation in trade fairs, and the development of sales tools and digital content.
• Support sales during key customer interactions and oversee the commercial aspects of regional innovation projects.
• Manage and optimize pricing strategies within the region, conducting regular evaluations and initiating proactive pricing optimizations to enhance market positioning and profitability.
• Oversee the communication strategy, ensuring effective internal and external messaging and alignment with global marketing efforts.
• Provide regular updates and reports on market conditions, campaign effectiveness, and other critical metrics to senior management.
• Lead the construction labs in Richmond and Americana, aligning technical activities with regional strategies and market needs.

REQUIREMENTS

• Bachelor of Science in Business, Marketing, Chemistry, Engineering, or a related discipline.
• Minimum of 5 years in sales and marketing of technical products, preferably in industrial markets.
• Experience in the chemical industry and construction market is advantageous.
• At least 5 years in a professional marketing or technical environment. Background in operations, sales, or marketing is beneficial.
• Chemical distribution experience is a plus.
• Excellent interpersonal, analytical, and communication skills.
• Proficiency in Microsoft Office suite.
• Strong research and analytical capabilities.
• Ability to work effectively in team settings.
• Candidates with less experience but holding an MBA will also be considered.
• While a technical background is advantageous, it is not mandatory.

Your Application

To ensure that your application is proceeded as quickly as possible and to protect the environment, please apply online via our careers portal. Further information about Evonik as Employer can be found at https://careers.evonik.com.

Please address your application to the Talent Acquisition Manager, stating your earliest possible starting date and your salary expectations.

Your Talent Acquisition Manager:
Wenda Cenexant [C]

Company is
Evonik Operations GmbH