Green Thumb Industries
Art Director, Equity
Green Thumb Industries, Chicago, Illinois, United States, 60290
*Please include your portfolio in your application to be considered.
The Role
The Role: visual innovator / data guzzler / art & design driver
- the Art Director, Equity, Performance Creative, is a highly motivated, enthusiastic person with a background in graphic design who is driven by innovation, data, creativity, and design. They work as well independently as they do as part of a team and succeed in a deadline-driven atmosphere with constantly shifting priorities. Working closely with our BEAT, Innovation & Non-Dispensary teams' leadership, this role requires a self-starter who will lead their own projects, collaborate within the design team, delegate and manage designers and freelancers as needed. They will be able to take a project from concept to final delivery across a range of project types - primarily performance creative campaigns (driven by data-gleaned insights), but may also include photo/video shoots, promotional campaigns, launch materials (sales, collateral, field, event), digital (social, websites). The Art Director must be proficient in presenting (creation/optimization of creative presentations) to obtain cross-functional buy-in, and graciously take direction from various inputs, including working with external vendors. A keen attention to detail, contributions to continuous process improvements, and a willingness to understand the ever-evolving cannabis landscape (and how we operate within) are required.
Responsibilities
Lead the creation of new (or evolution of existing) creative executions for Performance Creative initiatives across various channels (paid social, packaging, photo/video shoots, campaigns, collateral, POS, merch/swag), for multiple States, while ensuring Brand standards are maintained across multiple brands.Provide brand/design/creative insights & feedback to external vendor partners.Collaborate with fellow designers & Creative leaders to initiate creative concepts from start to finish, utilizing new or existing resources to provide innovative, in-budget approaches to given briefs and project requests.Ability to clearly communicate design vision and creative intent via storyboards/moodboards and other tools while delegating to other creatives.Actively participate in the creative process by asking questions, voicing opinions, and effectively collaborating with stakeholders to determine project needs.Lead multiple projects and work with multiple disciplines at one time.Lead art direction for photo/video shoots based on brand-provided creative briefs in collaboration with the creative producer.Manage and provide direction for internal designers, outside vendors/freelancers/contractors as needed.Organize and maintain digital files via shared storage, DAM, and project management system (Monday.com).Work closely with BEAT, Innovation & Non-Dispensary teams to ensure materials are produced accurately and on-time.Ensure that project outputs meet technical requirements for delivery across multiple digital channels while ensuring brand consistency throughout.Ensure project objectives are successfully met through effective collaboration with leadership, internal, cross-functional, and external partners as projects require.Ensure state guidelines and requirements are being met.
Qualifications
Minimum of 7+ years of experience in Graphic Design, either within a design firm, advertising agency, or an internal creative marketing team; experience working within a high-growth company would be highly beneficial (Performance Marketing experience preferred).Experience managing a team of 2+ creatives preferred.An exceptional digital portfolio showcasing innovative concepts and creative solutions (please include a link or attachment with your application).Experience in making performance-focused ads for Facebook/Instagram, TikTok, YouTube, and other paid media channels.Expertise in Figma, Web (UI/UX basics) design, Adobe Creative suite, Photoshop, Illustrator, InDesign (After Effects, Sketch, a plus); strong proficiency w/ Microsoft Office suite & project management systems.The ability to pre-build and create templated graphic packages for video editors.Knowledge of AI design tools and how they can be harnessed to increase production efficiencies without sacrificing quality is a plus.Excellent at maintaining composure through interpersonal communication (written & verbal) and time-management skills.Strong project management & organizational skills; ability to prioritize, delegate & manage the execution of multiple projects across multiple brands.Ability to work both independently and collaboratively in a team environment with keen judgement, common sense, and resourcefulness; performs under minimal daily supervision, receiving guidance from Design Director.Possess a high level of critical thinking, continuously open to constructive, developmental feedback.Strong attention to detail, time management skills, and willingness to learn existing/new workflows preferred.Excellent interpersonal skills in terms of communication, both written and verbal.Operates with a high level of professionalism and integrity, including dealing with confidential information. High degree of professionalism when interacting with celebrity talent.Willing and able to attend and/or work events on evenings and weekends, as needed.Interacts regularly with the entirety of the Creative team, brand team, events & experience team & retail-related cross-functional teams as needed for completion of assigned projects.Bachelor's degree preferred.
Additional Requirements
Must pass any and all required background checks.Must be and remain compliant with all legal or company regulations for working in the industry.Must be a minimum of 21 years of age.Must be approved by state badging agency to work in the cannabis industry.
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The Role
The Role: visual innovator / data guzzler / art & design driver
- the Art Director, Equity, Performance Creative, is a highly motivated, enthusiastic person with a background in graphic design who is driven by innovation, data, creativity, and design. They work as well independently as they do as part of a team and succeed in a deadline-driven atmosphere with constantly shifting priorities. Working closely with our BEAT, Innovation & Non-Dispensary teams' leadership, this role requires a self-starter who will lead their own projects, collaborate within the design team, delegate and manage designers and freelancers as needed. They will be able to take a project from concept to final delivery across a range of project types - primarily performance creative campaigns (driven by data-gleaned insights), but may also include photo/video shoots, promotional campaigns, launch materials (sales, collateral, field, event), digital (social, websites). The Art Director must be proficient in presenting (creation/optimization of creative presentations) to obtain cross-functional buy-in, and graciously take direction from various inputs, including working with external vendors. A keen attention to detail, contributions to continuous process improvements, and a willingness to understand the ever-evolving cannabis landscape (and how we operate within) are required.
Responsibilities
Lead the creation of new (or evolution of existing) creative executions for Performance Creative initiatives across various channels (paid social, packaging, photo/video shoots, campaigns, collateral, POS, merch/swag), for multiple States, while ensuring Brand standards are maintained across multiple brands.Provide brand/design/creative insights & feedback to external vendor partners.Collaborate with fellow designers & Creative leaders to initiate creative concepts from start to finish, utilizing new or existing resources to provide innovative, in-budget approaches to given briefs and project requests.Ability to clearly communicate design vision and creative intent via storyboards/moodboards and other tools while delegating to other creatives.Actively participate in the creative process by asking questions, voicing opinions, and effectively collaborating with stakeholders to determine project needs.Lead multiple projects and work with multiple disciplines at one time.Lead art direction for photo/video shoots based on brand-provided creative briefs in collaboration with the creative producer.Manage and provide direction for internal designers, outside vendors/freelancers/contractors as needed.Organize and maintain digital files via shared storage, DAM, and project management system (Monday.com).Work closely with BEAT, Innovation & Non-Dispensary teams to ensure materials are produced accurately and on-time.Ensure that project outputs meet technical requirements for delivery across multiple digital channels while ensuring brand consistency throughout.Ensure project objectives are successfully met through effective collaboration with leadership, internal, cross-functional, and external partners as projects require.Ensure state guidelines and requirements are being met.
Qualifications
Minimum of 7+ years of experience in Graphic Design, either within a design firm, advertising agency, or an internal creative marketing team; experience working within a high-growth company would be highly beneficial (Performance Marketing experience preferred).Experience managing a team of 2+ creatives preferred.An exceptional digital portfolio showcasing innovative concepts and creative solutions (please include a link or attachment with your application).Experience in making performance-focused ads for Facebook/Instagram, TikTok, YouTube, and other paid media channels.Expertise in Figma, Web (UI/UX basics) design, Adobe Creative suite, Photoshop, Illustrator, InDesign (After Effects, Sketch, a plus); strong proficiency w/ Microsoft Office suite & project management systems.The ability to pre-build and create templated graphic packages for video editors.Knowledge of AI design tools and how they can be harnessed to increase production efficiencies without sacrificing quality is a plus.Excellent at maintaining composure through interpersonal communication (written & verbal) and time-management skills.Strong project management & organizational skills; ability to prioritize, delegate & manage the execution of multiple projects across multiple brands.Ability to work both independently and collaboratively in a team environment with keen judgement, common sense, and resourcefulness; performs under minimal daily supervision, receiving guidance from Design Director.Possess a high level of critical thinking, continuously open to constructive, developmental feedback.Strong attention to detail, time management skills, and willingness to learn existing/new workflows preferred.Excellent interpersonal skills in terms of communication, both written and verbal.Operates with a high level of professionalism and integrity, including dealing with confidential information. High degree of professionalism when interacting with celebrity talent.Willing and able to attend and/or work events on evenings and weekends, as needed.Interacts regularly with the entirety of the Creative team, brand team, events & experience team & retail-related cross-functional teams as needed for completion of assigned projects.Bachelor's degree preferred.
Additional Requirements
Must pass any and all required background checks.Must be and remain compliant with all legal or company regulations for working in the industry.Must be a minimum of 21 years of age.Must be approved by state badging agency to work in the cannabis industry.
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