Senior Manager, Social Media Strategy

At Jazwares, the fastest growing toy company in the world, we’re expanding our marketing organization to include an innovative social media team for iconic plush property and global phenomenon, Squishmallows. Based in our Culver City office, this new team of passionate marketers will engage a multi-generational audience and existing “Squish Squad” fan base while executing out-of-the-box campaigns that drive brand growth and reach new audiences. As the always-on voice of Squishmallows, the social media team will be responsible for strategically and creatively telling the brand story through original and influencer created content, community management and engagement, and paid / organic strategies.The Senior Manager of Social Media Strategy, reporting into the Director of Marketing, is integral to developing and executing the overall strategy across organic and paid social media marketing efforts. In this role, you'll be responsible for managing effective execution and measuring success across organic, paid and influencer marketing. You have a depth of knowledge on each platform, stay up to date on all changes and can work quickly and strategically to shift as needed. You will work in partnership with Brand, PR, Creative, Retail, Sales, and other cross-functional teams to drive success across the business.What You Will Do:Own the development of, and continued evolution of, the social media and influencer marketing strategy for Squishmallows, including line extensions, licensed collaborations and global CPG partnerships.Tap into a depth of knowledge and experience to deliver world-class, out-of-the-box social media campaigns that exceed business objectives across paid and organic channels.Collaborate internally to strategically align teams and drive key results across social, retail and e-commerce.Measure, analyze and communicate campaign success metrics and report results to leadership & key stakeholders.Lean into and share audience insights, tapping into community feedback and consumer trends to build disruptive social activations.Effectively monitor and report on all industry and social media trends, tools, platform capabilities, best practices, and more to ensure constant innovation.Work closely with the rest of the social team on weekly, monthly and quarterly reporting, contributing with insights, recommendations and next steps across creative and campaigns. Perform other duties as assigned.Supervisor Responsibilities:Manages People:

YesThis role is responsible for all aspects of performance management for their team.What We Look For:Bachelor's degree in marketing or other related field preferred or commensurate combination of experience and education.7+ years experience in digital marketing with social media management and strategic analysis in a content-driven environment.Consumer or retail experience within the Toy/Entertainment/CPG and/or agency space is required.Excellent verbal and written communication skills. Ability to work effectively across different teams, departments, and external partners.Experience delivering best-in-class large-scale social media campaigns with a track record of delivering on key KPIs.A deep passion for research and fluency in measurement across various tools with the ability to analyze and communicate campaign success metrics and report results to leadership and key stakeholders.A creative thinker! Must be able to problem solve and create a plan to reach the goal. Ability to think outside of the box and develop innovative tactics to engage fans.Highly organized with extreme attention to detail. Ability to thrive in a high-pressure and time-sensitive environment. Easily adapts to shifts in priorities.The Jazwares core pillars of collaboration, passion, and humility are key attributes for successful candidates.Working Conditions:Environment: OfficeExtreme Exposures: noneSchedule: Typically requires regular office hours, but may require calls with global counterparts outside of regular office hours.Physical Requirements:Lift up to 10 lbs.Must be able to stand, walk, sit, hear, see, frequently.Travel Required: Yes, travel is often required.What We Offer:At Jazwares, we believe in providing our employees with comprehensive and competitive benefits that support their well-being and overall satisfaction. The salary range for this position is $112,000 - $135,000. Actual base salary may vary based on experience, role tenure, performance, industry, and location. Eligibility for annual performance incentives may apply. Jazwares is a multi-state employer, salary range may not apply to other states.Our benefits package includes basic medical insurance that is 100% company-paid for employees and their children, employee basic life and AD&D insurance, a 401(K) retirement program with Jazwares matching up to 4% of pretax or post-tax deferrals, short and long-term disability, and tuition reimbursement.Our work environment provides a flexible work schedule that includes a Monday through Thursday on-site, with an optional WFH on Fridays, up to 20 workdays fully remote each year, and Time Off for vacation, and sick leave.Working at Jazwares:At Jazwares, we believe an innovative idea can come from anywhere, and anyone. Through our three pillars, we foster innovation and encourage creativity in every area of our business.Humility:

We recognize the value in others and treat everyone with respect. Our strength lies in our people and talent.Passion:

Our conviction and enthusiasm show in our products, relationships, and commitment to our community.Collaboration:

We share one vision worldwide, constantly striving to improve and innovate together.Don't miss out on this extraordinary opportunity to be part of the fastest-growing toy company in the industry. Connect with us today and let's shape the future of play together!JAZWARES is an equal opportunity employer and does not discriminate in employment based on race, color, sex, religion, national or ethnic origin, citizenship status, ancestry, disability, age, military status, marital status, sexual orientation, or any other characteristic protected by law. This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

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