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TITLE: Manager, College Ambassadors

LOCATION: Nashville, TN, or Columbus, OH

Work Type: Hybrid 3 days in office per week

REPORTS TO: Sales Marketing Director

ABOUT THE COMPANY

Breakaway Group is a premiere entertainment and music festival multimedia company. We have the largest independent touring music festival in North America, spanning 12 cities over 9 months. With a focus on underserved markets, Breakaway is bringing a premium 2-day EDM/Pop festival experience with an always-changing lineup of top artists to where consumers live, work, and play.

Breakaway Music Festival is the nation’s leading independent touring music festival providing premium experiences and entertainment to music fans across the nation. Since its inception in Columbus, Ohio in 2016, the festival has expanded to multiple cities across the United States (12 in 2025) and grown into a two-day, multi-stage event. Breakaway has successfully reached music fans in cities that have traditionally been overlooked by other festivals, bringing an always-changing lineup of top artists to diverse local communities. With over 200,000 attendees in 2024 and 300,000 projected attendees in 2025, Breakaway has become a must-see event for music lovers across the country. Our festivals champion music, art, creativity and diverse community celebration in your hometown, offering invaluable interactive experiences. Leave it all behind—and BREAKAWAY.

ABOUT THE ROLE

Breakaway is the largest independent touring music festival in North America, bringing an unforgettable EDM/pop festival experience to 12 cities across the country. We're looking for a dynamic and motivated Manager of College Ambassadors to build and oversee a team of student ambassadors who will drive awareness, ticket sales, and brand engagement on college campuses. This person will recruit and manage college ambassadors, driving group sales via fraternity / sorority and other social organizations on campus.

RESPONSIBILITIES

• Recruit, train, and manage a network of college ambassadors across key campuses.
• Develop and execute innovative grassroots marketing strategies to drive ticket sales.
• Plan and oversee on-campus activations, influencer collaborations, and social media takeovers to generate buzz for Breakaway.
• Lead ambassador training sessions to ensure brand messaging is consistent and impactful.
• Track and report ambassador performance, providing insights and recommendations for campaign optimization.
• Collaborate with Breakaway’s marketing and partnerships teams to create localized strategies for each market.
• Attend and represent Breakaway at key festival events, ensuring ambassador engagement on-site.
• The duties and responsibilities described in this job description may not be a comprehensive list. Additional tasks may be assigned to the employee from time to time and/or the scope of the job may change as necessitated by business demands

QUALIFICATIONS

• A natural leader who thrives on building and motivating a team.
• Experience in event marketing, brand ambassadorship, or campus promotions.
• Strong understanding of Gen Z culture, music festivals, and social media trends.
• Willingness and ability to travel for key festival events and promotional opportunities. A reasonable estimation is approx. 25% travel.
• Highly organized, self-motivated, and results-driven.
• Excellent communication skills and a knack for creating hype.
• Comfortable working remotely and managing a team across different time zones.

PERKS

• Leadership experience in a high-energy festival environment.
• Stipend + performance-based bonuses on ticket sales and engagement.
• VIP access to Breakaway Festivals.
• Exclusive merch and perks from Breakaway’s brand partners.
• Networking opportunities with industry professionals in live events and entertainment.