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ECCO Select is certified as a Women-owned, Minority-owned, Small Business Enterprise. Through best-in-class talent acquisition, IT program management, and being an established government contractor, ECCO Select specializes in providing people, process, and technology solutions for our clients’ needs. ECCO Select has experience in assisting our commercial and government clients successfully manage projects and programs that transform their business operations through a variety of IT solutions. We’re the talent behind the technology. To find out more about ECCO visit www.eccoselect.com.

Location Information: Hybrid (NYC or Atlanta)

Duration: 12+ month contract to hire

JOB DESCRIPTION:

Leads development of client strategy and new business initiatives through an insights-driven but data-backed approach to aid in the development of communications initiatives for clients. Acts as the voice of the consumer in bringing human truths, shopper triggers, and shopper barriers to the planning process. Works closely with the Marketing Science, Account Management, Creative and Media teams, this position provides both internal and client-facing strategic direction and briefing of big ideas.

CORE JOB FUNCTIONS:

• Leads brand, creative, retail strategy in partnership with account teams (agency and client) on annual brand and campaign planning
• Takes ownership of building data-driven strategies to improve the effectiveness of communications programs
• Uncover key consumer and shopper insights to deliver powerful marketing strategies that drive shopper behavior change
• Partners closely with the research team in developing quantitative shopper studies and integrating learnings into marketing strategy
• Research innovative and cutting-edge techniques and methodologies
• Leads the development of relevant and inspirational creative briefs to solve client challenges
• Define the client’s challenge, business opportunity, and shopper target
• Use research and strategy tools to gather information about the shopper/consumer and culture including MRI Simmons, Mintel, YPulse, Infegy, Kantar Retail IQ, IRI Panel
• Identify consumer/shopper mindset and behavior to uncover pivotal insights and develop marketing strategy
• Takes an agile, collaborative approach to briefing creative teams on their commerce assignments
• Evaluate creative concepts, ensuring they are on strategy and meet client objectives
• Present strategy section of program ideas and creative concepts presentation to client
• Evaluate national program tactics and media plans against agreed-upon strategies to ensure alignment; suggest alternatives where necessary
• Support client’s annual planning activities and ad hoc requests by leveraging client research and all other available data sources/tools
• Proactively monitor consumer and retailer news and trends and share with broader strategy team and assigned client team(s)

KNOWLEDGE & SKILL REQUIREMENTS:

• Bachelor’s degree in advertising, communications, behavioral science (sociology, psychology, anthropology) or analytic field (statistics, social science research) preferred
• 5-7 years of experience in research, strategic planning, or related field, preferably at an agency, CPG company, research company, or consulting firm
• Applied experience with database tools and systems such as MRI Simmons, Mintel, Infegy, YPulse
• Experience with sales (i.e. IRI/Nielsen/Retail Link), and shopper panel (IRI/Nielsen Panel, Numerator) data a plus
• Strong knowledge of North America retail environments and touchpoints (Global a plus)
• Able to communicate clearly, thoroughly, succinctly, and in a timely manner both verbally and in writing; follows up on outstanding issues; asks relevant questions
• Critical thinking; drawing conclusions, finding creative solutions, structured problem-solving approach
• Proven ability to communicate complex, technical concepts to non-quantitative audiences
• Ability to build relationships across teams, departments, vendors, and clients
• Ability to effectively manage timelines and deliverables of multiple projects simultaneously
• Exceptional oral and written communication skills

Our Commitment:

We would love to have you join our team! ECCO Select is committed to hiring and retaining a diverse workforce. ECCO Select’s policy is to provide equal opportunity to all people without regard to race, color, religion, national origin, ancestry, marital status, veteran status, age, disability, pregnancy, genetic information, citizenship status, sex, sexual orientation, gender identity or any other legally protected category.

Equal Employment Opportunity is The Law

This Organization Participates in E-Verify

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Advertising
• Industries: Marketing Services and Advertising Services