Executive Director of Marketing & Communications

Executive Director of Marketing & CommunicationsAbout the CompanyDynamic public universityIndustryHigher EducationTypeEducational InstitutionFounded1919Employees501-1000CategoriesEducationBemidji State UniversityAbout the RoleThe Company is seeking an Executive Director of Marketing and Communications to play a pivotal role in advancing the institution's reputation and brand. The successful candidate will work closely with the President, Vice President for Enrollment Management, and other leaders to develop and implement strategic marketing and communications plans. This includes leading efforts to attract and recruit prospective students, as well as building support among various stakeholder groups. The role demands a leader with a strong background in marketing, advertising, brand management, and public relations, preferably within a complex organization such as higher education. The Executive Director will be responsible for defining the marketing and communications direction, managing a professional staff, and ensuring a cohesive and effective approach to all marketing and communications activities. Applicants for the Executive Director position at the company should have a Bachelor's degree in a relevant field, with a Master's degree preferred, and at least 5 years of leadership experience. The role requires a candidate with a proven track record in promoting diversity, equity, and inclusion, and a commitment to the highest ethical standards. The ideal candidate will have excellent communication skills, the ability to lead and manage teams, and experience in crisis communications. A strong background in digital and social media, as well as a deep understanding of modern marketing and communications practices, is essential. The Executive Director will also be expected to have a visible presence on campus, engage with the community, and be prepared for evening and weekend responsibilities.Hiring Manager TitlePresidentTravel PercentLess than 10%FunctionsCEO/PresidentNon-Profit ManagementMarketingOperationsStrategy