Kuraray America, Inc.
Director of Marketing
Kuraray America, Inc., Lincoln, Nebraska, United States, 68511
The responsibility of the Restaurant Marketing Director (RMD) is to protect the interest of Chick-fil-A, Operator and the Director of Operations/ Director of Hospitality in the practicing and maximizing of all unit-level marketing and sales building opportunities. Selecting marketing talent, developing marketing skills and building community is critical to their success.The RMD is the restaurant champion for sales and brand building and public relations. With sales and brand growth as their primary discipline, the RMD must also be engaged in these 4 areas:Vision
Support the vision of the Operator and Director of Operations/ Director of Hospitality help discuss the vision for sales and brand building.Commit yourself to personal growth and development as an RMD.Support High Performance Leadership Team (HPLT) growthIdentify and share short-term and long-term goals at all levels in the organizationCreate a marketing plan (Annual, Quarterly and Monthly) to achieve sales building goals throughout the organization.Quality and Customer Experience
Provide positive and negative feedback to operations in the implementation of the CREATE RAVING FANS strategy.Foster the development of building strong relationships with our guests.Strategy and execution of components.When involved in outside sales activities observe and communicate poor OE practices to operations. As the chief steward of marketing, ensure all marketing-related resources (costumes, tents, coupons, food, POP etc) are clean and in proper working order. Work closely with Director of Operations/ Director of Hospitality to develop continuous improvement plans enhancing the guest experience.Sales and Brand Growth
Work closely with Director of Operations/ Director of Hospitality to develop and implement customer count, check average and outside sales to grow sales.Creation and execution of the marketing/catering plan.Track and analyze past sales building activities (promotions and D&G) and build on success.Use various and creative marketing tools to create maximum sales impact.“Chief Cultivator” of marketing emotional connections that leverages our Raving Fans Strategy.Identify, create and use our known marketing and operational strengths and opportunities to grow sales and brand recognition.Head scout that seeks out opportunities to share food, cows, our people, and influence in our community.Review Scorecard and Scoreboard results and communicate the significance of the scores down into the organization and ensure existing systems are in place to maximize sales and brand growth.Seek and develop strategic marketing emotional connections that enhance brand awareness.Develop and lead continuous improvement plans for sales and brand growth.Ensure the hiring, training, development and retention of the best marketing team through continuous training, motivation and development.Cultivate an atmosphere of heightened brand awareness and CFA Anywhere within our trade area.Benefits
Paid VacationPaid Portion of InsurancePaid Portion Dental and VisionYearly Uniform StipendPhone reimbursementREQUIREMENTS
Working at a Chick-fil-A 48th and O, is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities. Read below about what makes working at a Chick-fil-A restaurant unique.
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Support the vision of the Operator and Director of Operations/ Director of Hospitality help discuss the vision for sales and brand building.Commit yourself to personal growth and development as an RMD.Support High Performance Leadership Team (HPLT) growthIdentify and share short-term and long-term goals at all levels in the organizationCreate a marketing plan (Annual, Quarterly and Monthly) to achieve sales building goals throughout the organization.Quality and Customer Experience
Provide positive and negative feedback to operations in the implementation of the CREATE RAVING FANS strategy.Foster the development of building strong relationships with our guests.Strategy and execution of components.When involved in outside sales activities observe and communicate poor OE practices to operations. As the chief steward of marketing, ensure all marketing-related resources (costumes, tents, coupons, food, POP etc) are clean and in proper working order. Work closely with Director of Operations/ Director of Hospitality to develop continuous improvement plans enhancing the guest experience.Sales and Brand Growth
Work closely with Director of Operations/ Director of Hospitality to develop and implement customer count, check average and outside sales to grow sales.Creation and execution of the marketing/catering plan.Track and analyze past sales building activities (promotions and D&G) and build on success.Use various and creative marketing tools to create maximum sales impact.“Chief Cultivator” of marketing emotional connections that leverages our Raving Fans Strategy.Identify, create and use our known marketing and operational strengths and opportunities to grow sales and brand recognition.Head scout that seeks out opportunities to share food, cows, our people, and influence in our community.Review Scorecard and Scoreboard results and communicate the significance of the scores down into the organization and ensure existing systems are in place to maximize sales and brand growth.Seek and develop strategic marketing emotional connections that enhance brand awareness.Develop and lead continuous improvement plans for sales and brand growth.Ensure the hiring, training, development and retention of the best marketing team through continuous training, motivation and development.Cultivate an atmosphere of heightened brand awareness and CFA Anywhere within our trade area.Benefits
Paid VacationPaid Portion of InsurancePaid Portion Dental and VisionYearly Uniform StipendPhone reimbursementREQUIREMENTS
Working at a Chick-fil-A 48th and O, is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities. Read below about what makes working at a Chick-fil-A restaurant unique.
#J-18808-Ljbffr