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Chick-fil-A

Marketing Director

Chick-fil-A, Machesney Park, Illinois, United States, 61115


The Marketing Director at Chick-fil-A Machesney Park is a fast-paced and strategic role responsible for enhancing Chick-fil-A's presence in the community, driving sales growth, and helping achieve our vision. This role involves spearheading community partnerships, leveraging multimedia, and optimizing in-restaurant promotions and signage. The Marketing Director will work closely with the restaurant’s leadership team to align marketing efforts with operational goals, ensuring a cohesive and impactful experience for our guests.

Key Responsibilities:

Brand Growth & Sales Strategy:

Develop and implement comprehensive marketing plans to increase brand awareness and drive sales growth.

Monitor market trends and competitor activities to identify opportunities for brand differentiation and market expansion.

Analyze sales data and customer feedback to refine marketing strategies and improve campaign effectiveness.

Multi-Media Marketing:

Create and manage content across various media platforms including social media, email marketing, and local advertising.

Utilize the Chick-fil-A app to promote offers, new menu items, and events, ensuring alignment with overall marketing objectives.

Develop and execute creative campaigns that resonate with local audiences and reflect the Chick-fil-A brand values.

Community Partnerships:

Establish and nurture relationships with local businesses, schools, and community organizations to foster goodwill and brand loyalty.

Organize and participate in community events to increase visibility and engagement.

Identify sponsorship opportunities and coordinate involvement in community programs and initiatives.

In-Restaurant Promotions & Signage:

Design and implement in-restaurant promotions to enhance the guest experience and boost sales.

Ensure store signage is visually appealing, up-to-date, and aligns with current marketing campaigns.

Collaborate with the restaurant team to ensure promotional materials are effectively displayed and communicated to guests.

Operational Support:

Work with the restaurant management team to align marketing efforts with operational goals and customer service standards.

Provide training and support to team members on marketing initiatives and customer engagement strategies.

Assist in the planning and execution of special events and promotional activities within the restaurant.

Qualifications:

Strong understanding of digital marketing, social media platforms, and community engagement.

Excellent communication, organizational, and interpersonal skills.

Creative thinker with the ability to develop innovative marketing strategies.

Ability to analyze data and metrics to drive decision-making and measure campaign success.

Self-motivated, detail-oriented, and capable of managing multiple projects simultaneously.

Passion for the Chick-fil-A brand and a commitment to delivering exceptional customer experiences.

Compensation:

Competitive salary and performance-based bonuses.

Health, dental, and vision insurance.

Paid time off and holidays.

Professional development opportunities.

Free meals and 25% off catering.

Join us in making a difference in our community while growing a beloved brand!

Chick-fil-A Machesney Park is seeking caring, guest-focused individuals to join our team. Working at a Chick-fil-A restaurant is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment.

Pay:

$20 - $25 / hour

Benefits:

Flexible schedule

Paid time off

Health insurance

401(k) matching

Employee discount

Paid training

Mileage reimbursement

Job Type:

fulltime

Education:

High school degree

Work location:

On-site

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