Abbott Laboratories
Trade Marketing Manager - Lingo Biowearables
Abbott Laboratories, Alameda, California, United States, 94501
Job TitleTrade Marketing Manager - Lingo BiowearablesWorking at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:Career development with an international company where you can grow the career you dream of .Free medical coverage for employees* via the Health Investment Plan (HIP) PPOAn excellent retirement savings plan with high employer contributionTuition reimbursement, the
Freedom 2 Save
student debt program and
FreeU
education benefit - an affordable and convenient path to getting a bachelor’s degree.A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.Meet LingoAt Lingo, we believe in an entrepreneurial and collaborative approach to the design of adaptive experiences that capture the imagination and make the world healthier and happier.The OpportunityThis Trade Marketing Managerposition works out of
Alameda, CA
location.Abbott has a rich history of developing cutting edge technologies that enable consumers to monitor and manage their health and wellbeing. We are now embarking on an exciting next gen new venture of Biowearables that will build on that heritage and take it farther - leveraging biomarkers to provide wearers insights into their physical and mental state, ultimately driving to greater performance. The Lingo Biowearables business is the face and the future of the organization.You will be responsible for managing, planning, and implementing marketing activity with retail partners including in-store, advertising, promotional, digital and mobile communications. You will also drive the development of product promotion plans in collaboration with global marketing and DTC team. You will act as a brand champion and ensures all communications is consistent and accurately supports the brand strategy. You are the conduit and hub within the marketing organization to coordinate and support all retail activities.What You'll Work OnManage the development of marketing and sales/promotional materials to effectively promote and sell. Recommends and executes promotion plans.Provide channel strategy expertise.Manage and track effectiveness to modify and improve promotion development.Manage annual budgetManage promotional calendar with all external partnersPartner with retailers to maximize Lingo in all channels, physical and digital.Champion the Lingo and Abbott brand in all materials and ensures it is aligned to the corporate brand standards.Maintain positive and cooperative communications and collaboration with all levels of employees, customers, contractors and vendors.Required Qualifications8+ years experienceStrong interpersonal skillsCustomer centric marketing experienceExperience working with online retailers including
AmazonProven track record of delivering measurable, successful multi-channel, sales-enabling campaigns.Project management skills a must, managing work demands effectively and thriving in a fast-paced business environmentStrong verbal and written communications with ability to effectively communicate at multiple levels in the organization.Preferred Qualifications0-1 category leadership a plusApply Now* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:
www.abbottbenefits.comFollow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at
www.abbott.com , on Facebook at
www.facebook.com/Abbott , and on X @AbbottNews.
The base pay for this position is $95,500.00 – $190,900.00. In specific locations, the pay range may vary from the range posted.
#J-18808-Ljbffr
Freedom 2 Save
student debt program and
FreeU
education benefit - an affordable and convenient path to getting a bachelor’s degree.A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.Meet LingoAt Lingo, we believe in an entrepreneurial and collaborative approach to the design of adaptive experiences that capture the imagination and make the world healthier and happier.The OpportunityThis Trade Marketing Managerposition works out of
Alameda, CA
location.Abbott has a rich history of developing cutting edge technologies that enable consumers to monitor and manage their health and wellbeing. We are now embarking on an exciting next gen new venture of Biowearables that will build on that heritage and take it farther - leveraging biomarkers to provide wearers insights into their physical and mental state, ultimately driving to greater performance. The Lingo Biowearables business is the face and the future of the organization.You will be responsible for managing, planning, and implementing marketing activity with retail partners including in-store, advertising, promotional, digital and mobile communications. You will also drive the development of product promotion plans in collaboration with global marketing and DTC team. You will act as a brand champion and ensures all communications is consistent and accurately supports the brand strategy. You are the conduit and hub within the marketing organization to coordinate and support all retail activities.What You'll Work OnManage the development of marketing and sales/promotional materials to effectively promote and sell. Recommends and executes promotion plans.Provide channel strategy expertise.Manage and track effectiveness to modify and improve promotion development.Manage annual budgetManage promotional calendar with all external partnersPartner with retailers to maximize Lingo in all channels, physical and digital.Champion the Lingo and Abbott brand in all materials and ensures it is aligned to the corporate brand standards.Maintain positive and cooperative communications and collaboration with all levels of employees, customers, contractors and vendors.Required Qualifications8+ years experienceStrong interpersonal skillsCustomer centric marketing experienceExperience working with online retailers including
AmazonProven track record of delivering measurable, successful multi-channel, sales-enabling campaigns.Project management skills a must, managing work demands effectively and thriving in a fast-paced business environmentStrong verbal and written communications with ability to effectively communicate at multiple levels in the organization.Preferred Qualifications0-1 category leadership a plusApply Now* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:
www.abbottbenefits.comFollow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at
www.abbott.com , on Facebook at
www.facebook.com/Abbott , and on X @AbbottNews.
The base pay for this position is $95,500.00 – $190,900.00. In specific locations, the pay range may vary from the range posted.
#J-18808-Ljbffr