Ohio Department of Commerce
Marketing Manager (Public Information Officer 2 - PN HYBRID
Ohio Department of Commerce, Columbus, Ohio, United States, 43224
What You'll Do:
Plans and administers the Ohio Department of Health's (ODH) strategic communications, marketing and outreach efforts and services related to campaigns/measurement as an official spokesperson for the agency.Works closely with the chief of the Office of Communications and ODH leadership to formulate and implement communications campaigns with emphasis on public relations and key stakeholder outreach.Monitors communications efforts to support the agency's awareness objectives and to enhance the Ohioans knowledge of public health campaigns in Ohio.Advises the Communications chief and other executive team members on marketing and branding best practices, strategies and tactics.Formulates and implements communication plans that support the agency's priorities and overall strategic plan.Builds communications campaigns and targets key stakeholders to build understanding and support for the role of public health throughout Ohio.Works with the chief of Communications and the executive team to provide corporate leadership and a communication perspective on the broader communications strategies and policies of ODH.Advises assigned public information and electronic design staff on overall marketing strategy and guidance.Works with creative services manager on the design and production of visual materials/graphics and audio-visual materials used to promote ODH and its programs.Establishes strong relationships with contract vendors to execute marketing objectives.Works with Department of Administrative Services (DAS) to manage the Request for Proposal (RFP) process to facilitate contract opportunities.Develops collaborative working relationships with various programs within ODH so that staff with external-facing roles are able both to relay the communications strategy and serve as effective ambassadors for agreed messages.Champions effective branding of ODH to ensure a coordinated approach across the organization and in printed publications, the website and the intranet.As directed, serves as the office lead in the absence of the office chief.Additional Duties:
Advises and consults with agency director and staff to develop and implement strategies for analyzing and evaluating current health program outreach and education efforts for ODH communications campaigns/measurement including advertising buys.Provides input to supervisor regarding changes to existing methods and/or the identification of new methods for promotion of the department's programs/public health messages.Works in conjunction with other areas of the department to develop innovative methods for strengthening communication among all ODH bureaus/offices and between ODH and local health departments.Manages internal communications to employees.Develops and presents information and educational displays, programs, materials and/or speeches to media and other stakeholders regarding public health communications campaigns/measurement.As assigned, responds to requests for information, speeches and presentations regarding public health information.Represents the chief of the Office of Communications and the department in meetings and contacts with various parties to promote ODH communications campaigns/measurement and public health messages.Coordinates arrangements with media staff and stakeholders and evaluates development, preparation & dissemination of public information relative to public health campaigns/measurement.Unusual working conditions OR Unclassified details:
This position is unclassified in accordance with ORC 124.11 (A) (9).
At the State of Ohio, we take care of the team that cares for Ohioans. We provide a variety of quality, competitive benefits to eligible full-time and part-time employees*. For a list of all the State of Ohio Benefits, visit our Total Rewards website ! Our benefits package includes:
Medical CoverageFree Dental, Vision and Basic Life Insurance premiums after completion of eligibility periodPaid time off, including vacation, personal, sick leave and 11 paid holidays per yearChildbirth, Adoption, and Foster Care leaveEducation and Development Opportunities (Employee Development Funds, Public Service Loan Forgiveness, and more)Public Retirement Systems ( such as OPERS, STRS, SERS, and HPRS ) & Optional Deferred Compensation ( Ohio Deferred Compensation )*Benefits eligibility is dependent on a number of factors. The Agency Contact listed above will be able to provide specific benefits information for this position.
Qualifications
36 mos. exp. in field of journalism or communication dealing in public multi-media techniques & relations, public speaking, news writing, reporting & editing or technical report translation & communication dealing in public meetingsvalid driver's license.-Or
Completion of undergraduate core program in journalism or communication12 mos. exp. in public multi-media techniques & relations in field of journalism or communicationvalid driver's license.-Or
12 mos. exp. as Public Information Officer 1, 64421valid driver's license.-Or
Equivalent of Minimum Class Qualifications For Employment noted above.
Job Skills:
Communications
Technical Skills:
Marketing, Graphic Arts, Management, Social Media Management
Professional Skills:
Written Communications, Strategic Thinking, Creativity
Plans and administers the Ohio Department of Health's (ODH) strategic communications, marketing and outreach efforts and services related to campaigns/measurement as an official spokesperson for the agency.Works closely with the chief of the Office of Communications and ODH leadership to formulate and implement communications campaigns with emphasis on public relations and key stakeholder outreach.Monitors communications efforts to support the agency's awareness objectives and to enhance the Ohioans knowledge of public health campaigns in Ohio.Advises the Communications chief and other executive team members on marketing and branding best practices, strategies and tactics.Formulates and implements communication plans that support the agency's priorities and overall strategic plan.Builds communications campaigns and targets key stakeholders to build understanding and support for the role of public health throughout Ohio.Works with the chief of Communications and the executive team to provide corporate leadership and a communication perspective on the broader communications strategies and policies of ODH.Advises assigned public information and electronic design staff on overall marketing strategy and guidance.Works with creative services manager on the design and production of visual materials/graphics and audio-visual materials used to promote ODH and its programs.Establishes strong relationships with contract vendors to execute marketing objectives.Works with Department of Administrative Services (DAS) to manage the Request for Proposal (RFP) process to facilitate contract opportunities.Develops collaborative working relationships with various programs within ODH so that staff with external-facing roles are able both to relay the communications strategy and serve as effective ambassadors for agreed messages.Champions effective branding of ODH to ensure a coordinated approach across the organization and in printed publications, the website and the intranet.As directed, serves as the office lead in the absence of the office chief.Additional Duties:
Advises and consults with agency director and staff to develop and implement strategies for analyzing and evaluating current health program outreach and education efforts for ODH communications campaigns/measurement including advertising buys.Provides input to supervisor regarding changes to existing methods and/or the identification of new methods for promotion of the department's programs/public health messages.Works in conjunction with other areas of the department to develop innovative methods for strengthening communication among all ODH bureaus/offices and between ODH and local health departments.Manages internal communications to employees.Develops and presents information and educational displays, programs, materials and/or speeches to media and other stakeholders regarding public health communications campaigns/measurement.As assigned, responds to requests for information, speeches and presentations regarding public health information.Represents the chief of the Office of Communications and the department in meetings and contacts with various parties to promote ODH communications campaigns/measurement and public health messages.Coordinates arrangements with media staff and stakeholders and evaluates development, preparation & dissemination of public information relative to public health campaigns/measurement.Unusual working conditions OR Unclassified details:
This position is unclassified in accordance with ORC 124.11 (A) (9).
At the State of Ohio, we take care of the team that cares for Ohioans. We provide a variety of quality, competitive benefits to eligible full-time and part-time employees*. For a list of all the State of Ohio Benefits, visit our Total Rewards website ! Our benefits package includes:
Medical CoverageFree Dental, Vision and Basic Life Insurance premiums after completion of eligibility periodPaid time off, including vacation, personal, sick leave and 11 paid holidays per yearChildbirth, Adoption, and Foster Care leaveEducation and Development Opportunities (Employee Development Funds, Public Service Loan Forgiveness, and more)Public Retirement Systems ( such as OPERS, STRS, SERS, and HPRS ) & Optional Deferred Compensation ( Ohio Deferred Compensation )*Benefits eligibility is dependent on a number of factors. The Agency Contact listed above will be able to provide specific benefits information for this position.
Qualifications
36 mos. exp. in field of journalism or communication dealing in public multi-media techniques & relations, public speaking, news writing, reporting & editing or technical report translation & communication dealing in public meetingsvalid driver's license.-Or
Completion of undergraduate core program in journalism or communication12 mos. exp. in public multi-media techniques & relations in field of journalism or communicationvalid driver's license.-Or
12 mos. exp. as Public Information Officer 1, 64421valid driver's license.-Or
Equivalent of Minimum Class Qualifications For Employment noted above.
Job Skills:
Communications
Technical Skills:
Marketing, Graphic Arts, Management, Social Media Management
Professional Skills:
Written Communications, Strategic Thinking, Creativity