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The St. Johns County Chamber of Commerce believes that growing our membership base- through recruitment and retention - increases the strength of our business community and bolsters its voice in influencing local public policies. In addition, providing robust programming through events and networking opportunities builds a stronger and more engaged business community. For this reason, the Chamber is seeking a DIRECTOR OF MEMBERSHIP GROWTH .

Job Summary: We are seeking an initiative-taking and experienced sales executive to join our Chamber of Commerce. As Director of Membership Growth, you will leverage chamber resources and partnerships to strategically increase membership and deepen market penetration at all levels of memberships in specific industries and geographic locations. You will focus on increasing membership through both strategic retention and recruitment efforts by establishing and executing a retention and recruitment plan. You ensure excellent database reporting capacity to inform your decision-making and action plan.

The ideal candidate will have experience in creating and developing a sales department, and creatively leveraging resources. This person will have excellent analytic skills, good leadership skills, and a passion for supporting and promoting local businesses.

Responsibilities

The Director of Membership Sales has three primary responsibilities:

1.      Develop, execute, and regularly update a membership development plan to include individual sales, membership campaigns, and high-tier recruitment.

2.      Develop, execute, and regularly update a Membership Retention/Engagement plan to include regular outreach to members, membership feedback, and individualized engagement efforts.

3.      Ensure database and processes support the membership development and engagement activities with consistency and provide accurate data and reporting.

Under membership development, the Director is responsible for year-over-year financial growth in both new member sales and retention. The Director will work with the Vice President of Program Development and Marketing to develop the annual membership development and engagement budget. Under membership engagement, the Director will oversee all retention activities with the support of the Membership Engagement Manager, the Ambassadors, the Councils and Division, and membership volunteers in accordance with the retention plan. The director will also ensure all current Chamber products and services are successful in meeting member expectations as well as the organization's financial goals. The Director is also responsible for the research and development of new opportunities to have a large market share.

Member DevelopmentRecruitment & Sales:

·       Responsible for the creation, implementation, and continuous improvement of a sales plan.

·       Responsible for recruitment of new members of the Chamber and for meeting financial monthly and

annual goals.

·       Set goals and strategies to achieve monthly, quarterly, and annual sales budgets.

·       When necessary, lead an annual Membership Drive and/or specific recruitment efforts.

·       Responsible for the sales of Chamber products and for meeting annual financial goals. The product list may include Website Ad Sales.

·       Prepare for and actively participate in weekly goal-setting and goal-achieving meetings. Which includes providing weekly sales forecasts and reports to supervisor to include closed sales, prospect pipeline, and future appointments.

·       Work with the Council and Division Leadership to recruit new members through business councils.

·       Develop and maintain a high level of product, industry, and client knowledge.

·       As needed, travel to prospect new customers and service existing customers.

·       Maintain a complete electronic record of sales activity in the company CRM system.

Membership EngagementRetention activities

·       Oversee and ensure execution of the organization’s full lifecycle membership touchpoints to ensure automation of communication.

·       Run the Chamber Ambassador program and form committees as necessary to accomplish retention and recruitment goals.

·       Ensure that the organization's membership retention plan is being followed and that all members receive the required number of connections per fiscal year.

·       Implement systems to increase retention through maximizing technology, automating communication, and engaging volunteers and staff in retention efforts.

·       Maintain and update the tracking system for member benefits to ensure benefit delivery.

·       Oversee and improve upon all retention activities to improve retention and collection rates.

·       Provide and model exceptional customer service to assure high customer loyalty and retention.

Research & Development

·       Research members’ wants, needs, and desires as well as best practices in the chamber industry to make recommendations for new products and services.

·       Within the scope of the marketing plan and member demographics work with the Vice President of Program Development & Marketing to create and implement the recommended new products and services.

·       Research and identify key contacts within new accounts.

·       Research and identify new prospect opportunities using technology tools, social media, email lists, in-person visits, and other methods.

General Duties

·       Call delinquent accounts.

·       Assist as one of the first points of contact for the organization – walk-ins, phone, and electronic correspondence – using website and materials to answer basic questions on membership services, tourism, and economic development.

·       Other duties as assigned and as necessary for the success of the Chamber and its programs.

Qualifications

·       Bachelor’s Degree Preferred but not required.

·       Previous experience working in sales and retention is required.

·       Membership Sales desired

·       Marketing knowledge desired

·       Prior phone sales, direct sales, or customer service activities required.

·       Proficiency with Microsoft Excel, Word,

·       Knowledge of Power Point

·       Must have a car and be willing to travel within St. Johns County and surrounding counties.

·       Some experience in a membership organization is a plus.

·       Benefits included for full-time employees.

·       Self-motivated, competitive, and highly driven to exceed set goals.

·       Ability to think strategically to identify, generate, nurture, and qualify leads to turn them into sales-ready opportunities.

·       Aptitude for overcoming objections and effectively communicating value propositions to key decision-makers and influencers.

This job description does not create a contract and does not alter the at-will nature of employment. The job description may be revised or amended at any time.

The St. Johns County Chamber of Commerce is an Equal Opportunity Employer. This company does not and will not discriminate in employment and personnel practices on the basis of race, sex, age, handicap, religion, national origins, or any other basis prohibited by applicable law. Hiring, transferring and promotion practices are performed without regard to the above-listed items.