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Jobs via eFinancialCareers

MMM/MTA Attribution Data Analyst Senior

Jobs via eFinancialCareers, New York, New York, us, 10261


Join Forbes' 2024 Best Employer for Diversity!As a

data analyst senior

on the Attribution and Innovation team, you'll work with a team of data scientists and analysts to build modeling and analytics capabilities to provide insights into the creative performance of the business's brand. In this role, you'll support modeling approaches and optimizations for creative, segmentation, critical metric optimization, and marketing attribution. You'll develop recommendations and build relationships with stakeholders and business partners, as well as vendors to complete analyses, provide data inputs, and interpret performance.Remote work is allowed.Must-have Qualifications

Bachelor's degree or higher in a quantitative field of study and a minimum of three years of analytical work experienceInstead of a quantitative degree, a bachelor's degree or higher and a minimum of five years of analytical work experienceInstead of a degree, a minimum of six years of analytical work experiencePreferred Skills

Proven experience in media, analytics, or marketing with knowledge of marketing measurement approach strengths/limitationsExperience with creative testing and modeling, including Attribution and Marketing Mix ModelingUnderstands marketing metrics throughout the purchase funnel (awareness, consideration, impressions, click-through rate, return on ad sales)Highly analytical with experience in marketing data analysisStrong storyteller with experience working with complex datasets and creating executive-level summaries including data visualization tools (i.e., Tableau, Microsoft BI, or similar)Compensation

$77,100 - $102,800/year depending on position level and experienceGainshare bonus up to 30% of your eligible earnings based on company performanceBenefits

401(k) with dollar-for-dollar company match up to 6%Medical, dental & vision, including free preventative careWellness & mental health programsHealth care flexible spending accounts, health savings accounts, & life insurancePaid time off, including volunteer time offPaid & unpaid sick leave where applicable, as well as short & long-term disabilityParental & family leave; military leave & payDiverse, inclusive & welcoming culture with Employee Resource GroupsCareer development & tuition assistanceOnsite gym & healthcare at large locationsEqual Opportunity EmployerSponsorship for work authorization for foreign national candidates is not available for this position.

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